Exponea clarifies the differences between CDPs, DMPs and CRMs
Analytics

Exponea clarifies the differences between CDPs, DMPs and CRMs

4y Jacqueline Dooley

Exponea clarifies the differences between CDPs, DM...

Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...

View article
Making sense of martech when brands use 28 vendors and counting
Disruptive MarTech

Making sense of martech when brands use 28 vendors and counting

5y Kenna Hilburn

Making sense of martech when brands use 28 vendors...

Marketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...

View article
Democratization of data science: Empowering experience makers with an intelligent platform
Analytics

Democratization of data science: Empowering experience makers with an intel...

5y Lakshmi Shivalingaiah

Democratization of data science: Empowering experi...

Data science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...

View article
Get the latest analysis and reports delivered to your inbox daily
Are you making the most of your DMP? Four use cases you need
Analytics

Are you making the most of your DMP? Four use cases you need

5y Daisy Chen

Are you making the most of your DMP? Four use case...

A data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...

View article
Why using too many data management tools is bad for strategy
Analytics

Why using too many data management tools is bad for strategy

5y Emily Alford

Why using too many data management tools is bad fo...

Companies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...

View article
Accelerating the value of Data Management Platforms with Tag Management
Media

Accelerating the value of Data Management Platforms with Tag Management

8y Pelin Thorogood

Accelerating the value of Data Management Platform...

Gartner calls the data management platform (DMP) the ‘soul of modern marketing’,  but many marketers have yet to decipher the alphabet sou...

View article
What is a data management platform and why do you need one?
Analytics

What is a data management platform and why do you need one?

8y Andrew Edwards

What is a data management platform and why do you ...

What is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Read More...

View article
Access to data is the key to China's programmatic sector
Asia

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

View article
One profile to serve them all: how a unified customer view drives mar-tech bliss
Data insights

One profile to serve them all: how a unified customer view drives mar-tech ...

8y Pelin Thorogood

One profile to serve them all: how a unified custo...

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

View article
Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media
Media

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Me...

9y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

View article
The Future of Content: Predictive Personalization
Analytics

The Future of Content: Predictive Personalization

9y Benjamin Spiegel

The Future of Content: Predictive Personalization

The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...

View article
2015: Rethinking Programmatic
Media

2015: Rethinking Programmatic

9y Guest

2015: Rethinking Programmatic

Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...

View article
5 Things You Need to Know About Data Management Platforms
Data insights

5 Things You Need to Know About Data Management Platforms

9y Mathew Sweezey

5 Things You Need to Know About Data Management Pl...

The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...

View article
Common China Market Entry Mistakes
Asia

Common China Market Entry Mistakes

10y Charlie Wang

Common China Market Entry Mistakes

Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Read More...

View article
Publisher Policy, Not Technology, Will Determine Programmatic Growth in China
Asia

Publisher Policy, Not Technology, Will Determine Programmatic Growth in Chi...

10y Charlie Wang

Publisher Policy, Not Technology, Will Determine P...

In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...

View article
Let’s Get Practical With the Convergence of Marketing and Ad Tech
Asia

Let’s Get Practical With the Convergence of Marketing and Ad Tech

10y Charlie Wang

Let’s Get Practical With the Convergence of Market...

There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...

View article
Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers
Automation

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Market...

10y Ben Plomion

Why the BlueKai Acquisition by Oracle Is a Big Dea...

With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...

View article
Identity Management and Data Management Platforms Take Center Stage in 2014
Community Management

Identity Management and Data Management Platforms Take Center Stage in 2014

10y Michael Della Penna

Identity Management and Data Management Platforms ...

It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metric...

View article
The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai
Email

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

10y Dave Hendricks

The Enterprise Strikes Back: Oracle Corporation Ac...

Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...

View article
Will Programmatic Premium Buy Overtake RTB in China?
Asia

Will Programmatic Premium Buy Overtake RTB in China?

10y Charlie Wang

Will Programmatic Premium Buy Overtake RTB in Chin...

A research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...

View article
A Closer Look at Audience Buy in China
Asia

A Closer Look at Audience Buy in China

11y Charlie Wang

A Closer Look at Audience Buy in China

This buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...

View article
Data Management Platforms in India - Keys to Success
Asia

Data Management Platforms in India - Keys to Success

11y RP Singh

Data Management Platforms in India - Keys to Succe...

DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Read More...

View article
Turn Opens Asia HQ in Hong Kong, Eyes Japan and China
Asia

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

11y Adaline Lau

Turn Opens Asia HQ in Hong Kong, Eyes Japan and Ch...

The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...

View article
Is Asia Ready for the Coming Data Revolution?
Asia

Is Asia Ready for the Coming Data Revolution?

13y Matt Harty

Is Asia Ready for the Coming Data Revolution?

Data is reshaping online marketing; here's how. Read More...

View article
Content Is Not King
Asia

Content Is Not King

13y Matt Harty

Content Is Not King

With the rise of the trading desk, online display companies view the audience as king. Here's why. Read More...

View article