Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...
View articleMarketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...
View articleData science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...
View articleA data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...
View articleCompanies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...
View articleGartner calls the data management platform (DMP) the ‘soul of modern marketing’, but many marketers have yet to decipher the alphabet sou...
View articleWhat is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Read More...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleProgrammatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...
View articleThe future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...
View articleWestern ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Read More...
View articleIn order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleWith the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...
View articleIt's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metric...
View articleOracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...
View articleA research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...
View articleThis buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...
View articleDMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Read More...
View articleThe Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...
View articleData is reshaping online marketing; here's how. Read More...
View articleWith the rise of the trading desk, online display companies view the audience as king. Here's why. Read More...
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