Gartner calls the data management platform (DMP) the ‘soul of modern marketing’, but many marketers have yet to decipher the alphabet soup that ... read more
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.
The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment?
The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content.
Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape.
The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most out of your information.
Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones.
In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part.