Commissioner Says Do-Not-Track Is Not FTC-Endorsed
Data insights

Commissioner Says Do-Not-Track Is Not FTC-Endorsed

13y Jack Marshall

Commissioner Says Do-Not-Track Is Not FTC-Endorsed

Commissioner insists do-not-track is not approved by FTC, blames media and FTC public relations for confusion. Read More...

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Google, Yahoo and TRUSTe Advance Self-Reg Plans
Data insights

Google, Yahoo and TRUSTe Advance Self-Reg Plans

13y Kate Kaye

Google, Yahoo and TRUSTe Advance Self-Reg Plans

New steps further the cause of self-regulation for online behavioral advertising. Read More...

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Device Fingerprinting Raises Privacy Fears
Marketing

Device Fingerprinting Raises Privacy Fears

13y Jack Marshall

Device Fingerprinting Raises Privacy Fears

Technology may become new focal point for concerns over consumer data privacy. Read More...

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Kerry and McCain Work on Privacy Bill as FTC Conducts More Cases
Data insights

Kerry and McCain Work on Privacy Bill as FTC Conducts More Cases

13y Kate Kaye

Kerry and McCain Work on Privacy Bill as FTC Condu...

FTC conducts "multiple investigations" into online and mobile privacy, plans more cases against advertisers. Read More...

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Legislation and 'Do Not Track'
Data insights

Legislation and 'Do Not Track'

13y Jeff Green

Legislation and 'Do Not Track'

How can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series. Read More...

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'Do Not Track' for Kids Is Coming
Data insights

'Do Not Track' for Kids Is Coming

13y Kate Kaye

'Do Not Track' for Kids Is Coming

Democrat Ed Markey expects his upcoming children's privacy bill to garner bipartisan support. Read More...

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'Do-Not-Track' Dissected: ClickZ Sends Feedback to FTC
Data insights

'Do-Not-Track' Dissected: ClickZ Sends Feedback to FTC

13y ClickZ News Staff

'Do-Not-Track' Dissected: ClickZ Sends Feedback to...

This morning, ClickZ submitted our readers' comments on the agency's do-not-track proposal for online ads. Read More...

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Do-Not-Track Deserves to Be Derailed
Marketing

Do-Not-Track Deserves to Be Derailed

13y Anna Maria Virzi

Do-Not-Track Deserves to Be Derailed

Lawmakers should not overlook a greater peril to online consumers: cyber crime. Read More...

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New Senate Privacy Group to Focus on Behavioral Ads, Facebook
Data insights

New Senate Privacy Group to Focus on Behavioral Ads, Facebook

13y Kate Kaye

New Senate Privacy Group to Focus on Behavioral Ad...

Senator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. Read More...

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New Bill Fuels Do-Not-Track Fire
Data insights

New Bill Fuels Do-Not-Track Fire

13y Kate Kaye

New Bill Fuels Do-Not-Track Fire

Along with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...

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DMA Enforces Ad Icon Rules, May Expose Violators
Data insights

DMA Enforces Ad Icon Rules, May Expose Violators

13y Kate Kaye

DMA Enforces Ad Icon Rules, May Expose Violators

Companies found in violation of behavioral advertising guidelines could be exposed publicly. Read More...

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Google's Proactive Stance on Do Not Track
Paid Search

Google's Proactive Stance on Do Not Track

13y Andrew Goodman

Google's Proactive Stance on Do Not Track

By providing consumers with the ability to opt out of tracking, will Google undermine its business? Read More...

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Google Offers Privacy Plug-In for Chrome
Data insights

Google Offers Privacy Plug-In for Chrome

13y Kate Kaye

Google Offers Privacy Plug-In for Chrome

Feature works with industry’s self-regulatory program. Separately, Mozilla backs do-not-track HTTP header. Read More...

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FTC Extends Comments Deadline for Privacy Report
Data insights

FTC Extends Comments Deadline for Privacy Report

13y Zachary Rodgers

FTC Extends Comments Deadline for Privacy Report

Ad industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track. Read More...

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Mixed Messages on Future of Privacy Law in 2011
Data insights

Mixed Messages on Future of Privacy Law in 2011

13y Kate Kaye

Mixed Messages on Future of Privacy Law in 2011

Rep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unl...

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Adobe Simplifies Privacy Settings for 'Flash Cookies'
Data insights

Adobe Simplifies Privacy Settings for 'Flash Cookies'

13y Jack Marshall

Adobe Simplifies Privacy Settings for 'Flash Cooki...

Users will be given control over locally stored information from within the browser. Read More...

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Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track
Data insights

Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track

13y Zachary Rodgers

Readers: Don't Miss the Deadline to Weigh In on Do...

Opportunity to influence the policy debate around online privacy. Read More...

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If Tracking Is Outlawed, Only Outlaws Will Have Tracking
Paid Search

If Tracking Is Outlawed, Only Outlaws Will Have Tracking

13y Kevin Lee

If Tracking Is Outlawed, Only Outlaws Will Have Tr...

The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Read More...

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Online Privacy: What to Expect in 2011
Data insights

Online Privacy: What to Expect in 2011

13y Kate Kaye

Online Privacy: What to Expect in 2011

2011 could be the year the government cracks down on behavioral advertising in a meaningful way, as industry takes its last stand for self-regulation....

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Firefox Aims to Go Beyond Do-Not-Track
Data insights

Firefox Aims to Go Beyond Do-Not-Track

13y Jack Marshall

Firefox Aims to Go Beyond Do-Not-Track

Mozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web. Read More...

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U.S. Users Opposed to Behavioral Targeting, Gallup Poll Suggests
Marketing

U.S. Users Opposed to Behavioral Targeting, Gallup Poll Suggests

13y Jack Marshall

U.S. Users Opposed to Behavioral Targeting, Gallup...

Two thirds of respondents say behavioral ad targeting is unjustified, even if it enables websites to provide them with free content. Read More...

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Q&A: FTC’s Top Technologist Talks Data Tracking
Data insights

Q&A: FTC’s Top Technologist Talks Data Tracking

13y Kate Kaye

Q&A: FTC’s Top Technologist Talks Data Tracking

When the Federal Trade Commission says "do-not-track," what does it mean exactly? Read More...

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Few Opt Out of Behavioral Ads
Data insights

Few Opt Out of Behavioral Ads

13y Jack Marshall

Few Opt Out of Behavioral Ads

Better Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Read More...

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Commerce Department Signals Support for Self-Regulation
Data insights

Commerce Department Signals Support for Self-Regulation

13y Kate Kaye

Commerce Department Signals Support for Self-Regul...

In new report, DOC calls for a new Privacy Policy Office to deal with commercial data. Read More...

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DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup
Media

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

13y Hollis Thomases

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alp...

Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Read More...

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Care About Do-Not-Track? Help Us Submit Comments to the FTC
Data insights

Care About Do-Not-Track? Help Us Submit Comments to the FTC

13y Zachary Rodgers

Care About Do-Not-Track? Help Us Submit Comments t...

Make yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Read More...

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Do-Not-Track: What's Your Call to Action?
Marketing

Do-Not-Track: What's Your Call to Action?

13y Anna Maria Virzi

Do-Not-Track: What's Your Call to Action?

Help ClickZ inform the debate over the FTC's proposed consumer privacy framework - and its impact on marketing. Read More...

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