Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....
View articleIn this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...
View articleBlack Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...
View articleSubscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...
View articleAccording to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...
View articleThough the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...
View articleWe're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...
View articleThe lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleCPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the rise of ecommerce and...
View articleInboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...
View articleFrom Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...
View articleSubscription boxes are without a doubt experiencing an enormous boom in business. There are subscription boxes for every treat or trinket you can imag...
View article