6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

Email 6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

3y Mike O'Brien

6 examples of perfect proactive triggered emails f...

Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....

View article
Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

Leadership Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

3y Mike O'Brien

Relevance is the goal: Q+A with Dollar Shave Club ...

In this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...

View article
6 great examples of email marketing from Black Friday and Cyber Monday

Email 6 great examples of email marketing from Black Friday and Cyber Monday

3y Mike O'Brien

6 great examples of email marketing from Black Fri...

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...

View article
Get the latest analysis and reports delivered to your inbox daily
Thinking outside the box: A look at the popularity of subscription boxes

Ecommerce Thinking outside the box: A look at the popularity of subscription boxes

3y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

View article
ClickZ's guide to email marketing triggered messages

Email ClickZ's guide to email marketing triggered messages

3y Mike O'Brien

ClickZ's guide to email marketing triggered messag...

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...

View article
More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

3y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

View article
7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

4y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

View article
The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

4y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

View article
Can subscription box offerings help CPG brands restore loyalty?

Digital Transformation Can subscription box offerings help CPG brands restore loyalty?

4y Al Roberts

Can subscription box offerings help CPG brands res...

CPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the rise of ecommerce and...

View article
Eight examples of excellent ecommerce emails

Email Eight examples of excellent ecommerce emails

6y Mike O'Brien

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...

View article
Nine retail brands rocking Instagram

Ecommerce Nine retail brands rocking Instagram

6y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

View article
Eight concepts marketers can use from the subscription box boom

Ecommerce Eight concepts marketers can use from the subscription box boom

6y Catherine Magoffin

Eight concepts marketers can use from the subscrip...

Subscription boxes are without a doubt experiencing an enormous boom in business. There are subscription boxes for every treat or trinket you can imag...

View article