6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix
Email

6 examples of perfect proactive triggered emails from Amazon, Airbnb and St...

5y Mike O'Brien

6 examples of perfect proactive triggered emails f...

Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....

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Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn
Leadership

Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy G...

5y Mike O'Brien

Relevance is the goal: Q+A with Dollar Shave Club ...

In this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...

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6 great examples of email marketing from Black Friday and Cyber Monday
Email

6 great examples of email marketing from Black Friday and Cyber Monday

5y Mike O'Brien

6 great examples of email marketing from Black Fri...

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...

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Thinking outside the box: A look at the popularity of subscription boxes
Ecommerce

Thinking outside the box: A look at the popularity of subscription boxes

5y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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ClickZ's guide to email marketing triggered messages
Email

ClickZ's guide to email marketing triggered messages

6y Mike O'Brien

ClickZ's guide to email marketing triggered messag...

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...

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More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey
Leadership

More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

6y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole
Email

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth...

6y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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The three reasons CPG brands can't ignore ecommerce
CPG

The three reasons CPG brands can't ignore ecommerce

6y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

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Can subscription box offerings help CPG brands restore loyalty?
Digital Transformation

Can subscription box offerings help CPG brands restore loyalty?

6y Al Roberts

Can subscription box offerings help CPG brands res...

CPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the rise of ecommerce and...

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Eight examples of excellent ecommerce emails
Email

Eight examples of excellent ecommerce emails

8y Mike O'Brien

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...

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Nine retail brands rocking Instagram
Ecommerce

Nine retail brands rocking Instagram

8y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

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Eight concepts marketers can use from the subscription box boom
Ecommerce

Eight concepts marketers can use from the subscription box boom

8y Catherine Magoffin

Eight concepts marketers can use from the subscrip...

Subscription boxes are without a doubt experiencing an enormous boom in business. There are subscription boxes for every treat or trinket you can imag...

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