Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards.
Traditional media treats the consumer like a spectator. But consumers now expect more.
Fuses mobile with out-of-home for innovative mobile coupon campaign.
A look at the trends and technologies that could change customer engagement.
Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers.
Six innovative examples of digital out-of-home marketing experiences.