OOH in 2021: Applying frontier thinking to a new world
Digital Advertising

OOH in 2021: Applying frontier thinking to a new world

3y Claire Kimber

OOH in 2021: Applying frontier thinking to a new w...

After a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for th...

View article
How dynamic creative carried OOH through COVID and will propel industry forward
Digital Advertising

How dynamic creative carried OOH through COVID and will propel industry for...

4y Martin Porter

How dynamic creative carried OOH through COVID and...

COVID-19 forced brands to swiftly change their messaging. For OOH, it provided a chance to showcase dynamic creative capabilities and ability to engag...

View article
AI applications for digital out of home advertising
AI & Automation

AI applications for digital out of home advertising

4y Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

View article
Get the latest analysis and reports delivered to your inbox daily
Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected
Digital Advertising

Key Insights: Mobile ads “the hotspot”, advertising growth projections, and...

4y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

View article
How to deploy DOOH during fast market shifts
Digital Advertising

How to deploy DOOH during fast market shifts

4y Roey Franco

How to deploy DOOH during fast market shifts

Roey Franco, VP of Innovation at Xaxis, shows how marketers should be reworking their plans, strategy and campaigns to make the most of DOOH in a post...

View article
DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing
Digital Advertising

DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

4y Ran Ben-Yair

DOOH vs. OOH: How the shift will impact messaging,...

Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative...

View article
Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads
Digital Advertising

Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads

4y Barry Levine

Ad platform Kubient announces ‘first’ complete RTB...

Kubient has released what it says is the first end-to-end RTB marketplace for DOOH locations, including closed-network video screens in bars and resta...

View article
Is martech on the verge of a DOOH boom?
Digital Transformation

Is martech on the verge of a DOOH boom?

5y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

View article
Five tips to develop an effective Digital Out of Home (DOOH) campaign
Acquisition

Five tips to develop an effective Digital Out of Home (DOOH) campaign

8y Neil Morris

Five tips to develop an effective Digital Out of H...

We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative re...

View article
Merging of largest, smallest screens delivers exciting opportunities
Mobile

Merging of largest, smallest screens delivers exciting opportunities

8y Joe Laszlo

Merging of largest, smallest screens delivers exci...

As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...

View article
Beneful Lets People Play With Digital Dogs
Media

Beneful Lets People Play With Digital Dogs

12y Lisa Lacy

Beneful Lets People Play With Digital Dogs

Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards. Read More...

View article
The Evolving Retail Experience
Marketing

The Evolving Retail Experience

13y FK Funderburke

The Evolving Retail Experience

Traditional media treats the consumer like a spectator. But consumers now expect more. Read More...

View article
McDonald's Installs Interactive 'Pong' Billboard in Sweden
Media

McDonald's Installs Interactive 'Pong' Billboard in Sweden

13y Jack Marshall

McDonald's Installs Interactive 'Pong' Billboard i...

Fuses mobile with out-of-home for innovative mobile coupon campaign. Read More...

View article
A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
Marketing

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

13y Jeremy Lockhorn

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

A look at the trends and technologies that could change customer engagement. Read More...

View article
Can Digital Save OOH?
Marketing

Can Digital Save OOH?

13y Jeremy Lockhorn

Can Digital Save OOH?

Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Read More...

View article
Wicked Cool DOOH: 6 Examples
Marketing

Wicked Cool DOOH: 6 Examples

13y Jeremy Lockhorn

Wicked Cool DOOH: 6 Examples

Six innovative examples of digital out-of-home marketing experiences. Read More...

View article