What artificial intelligence means for 1-800-Flowers this Valentine's Day

AI & Automation What artificial intelligence means for 1-800-Flowers this Valentine's Day

3y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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6 ways HQ Trivia could open up to advertisers

Digital Marketing 6 ways HQ Trivia could open up to advertisers

4y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

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Five fantastic 'phygital' campaigns from this spring

Strategies Five fantastic 'phygital' campaigns from this spring

6y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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The Digital Download: Another volume of video vignettes

Media The Digital Download: Another volume of video vignettes

6y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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What can digital marketers learn from start-ups?

Asia What can digital marketers learn from start-ups?

6y Andreas Krasser

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...

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Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

Strategies Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

6y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

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Super Bowl 50: Winners and losers

Acquisition Super Bowl 50: Winners and losers

6y Mike O'Brien

Super Bowl 50: Winners and losers

How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...

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Super Bowl ad preview... superlatives edition!

Acquisition Super Bowl ad preview... superlatives edition!

6y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

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What 50 years of Super Bowl advertising has taught us

Acquisition What 50 years of Super Bowl advertising has taught us

6y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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Do brands need Super Bowl ads anymore?

Strategies Do brands need Super Bowl ads anymore?

6y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

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How will the IoT affect CPG brands?

CPG (FMCG) How will the IoT affect CPG brands?

7y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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Tweets of the Week: Sharks Take Over Twitter

Asia Tweets of the Week: Sharks Take Over Twitter

7y Sophie Loras

Tweets of the Week: Sharks Take Over Twitter

#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...

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Doritos Moves From 'Mobile-First" to "Mobile-Only"

Media Doritos Moves From 'Mobile-First" to "Mobile-Only"

7y Mike O'Brien

Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...

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5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

Conference Coverage 5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

7y Mike O'Brien

5 Tips for 'Unignorable Creative' from Pepsi #CZLT...

During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...

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Five Ways to Market to Millennials Online

Media Five Ways to Market to Millennials Online

7y Tessa Wegert

Five Ways to Market to Millennials Online

Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...

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Brands Take to Twitter to Cross-Promote During Super Bowl

Social Brands Take to Twitter to Cross-Promote During Super Bowl

7y Emily Alford

Brands Take to Twitter to Cross-Promote During Sup...

During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Re...

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Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

Marketing Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

7y Mike O'Brien

Newcastle Brown Ale Tries to Sneak Into Doritos Co...

The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Read More...

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Super Bowl XLVIII Winners, Losers and Lessons

Marketing Super Bowl XLVIII Winners, Losers and Lessons

8y Lisa Lacy

Super Bowl XLVIII Winners, Losers and Lessons

Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...

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Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

Marketing Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

8y Greg Jarboe

Which Commercials Scored in YouTube's Super Bowl 2...

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...

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ClickZ’s Super Bowl XLVIII Ad Pregame Show

Marketing ClickZ’s Super Bowl XLVIII Ad Pregame Show

8y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Pregame Show

Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...

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ClickZ’s Super Bowl XLVIII Ad Preview

Marketing ClickZ’s Super Bowl XLVIII Ad Preview

8y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Preview

Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...

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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz

Marketing Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz

9y Lisa Lacy

Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan ...

The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...

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ClickZ's Super Bowl XLVII Preview

Marketing ClickZ's Super Bowl XLVII Preview

9y Lisa Lacy

ClickZ's Super Bowl XLVII Preview

Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...

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Super Bowl Ads 2012: Winners and Losers

Marketing Super Bowl Ads 2012: Winners and Losers

10y Anna Maria Virzi

Super Bowl Ads 2012: Winners and Losers

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...

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Augmented Reality Puts Twitter on Steroids for Taco Bell

Media Augmented Reality Puts Twitter on Steroids for Taco Bell

10y Joan Voight

Augmented Reality Puts Twitter on Steroids for Tac...

Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes. Read More...

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Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'

Social Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'

10y Christopher Heine

Facebook Is Key As Doritos Reprises 'Crash The Sup...

Contest will decide the brand's commercial creative for the big game. Read More...

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The Blurring Borders of Latinos and Sports

Marketing The Blurring Borders of Latinos and Sports

11y Gustavo Razzetti

The Blurring Borders of Latinos and Sports

Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Read More...

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