Today marks the launch of the ClickZ buyers guide for bid management tools, covering a range of market leading vendors. Based on the results of months...
View articleAds.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...
View articleIn this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...
View articleVideo has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...
View articleVideo was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly list of ...
View articleFighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...
View articleIndustry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...
View articleIn this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...
View articleOmnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid onli...
View articleAfter announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land...
View articleGoogle has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in rea...
View articleLearn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Read More...
View articleYouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...
View articleThe availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officia...
View articleGoogle gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...
View articleVenture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...
View articleIn a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaig...
View articleTwo news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...
View articleAdMob network inventory is now available in the AdWords platform. Read More...
View articleSite embraces advertiser content, rejects IAB standard ads. Read More...
View articleQ4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Read More...
View articleConsider these five factors when planning and buying online ads in China. Read More...
View articleAddition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...
View articleIn step toward premium mobile, AdMob directs WAP publishers to AdSense. Read More...
View articleSearch firm releases annual DoubleClick ad benchmarking data. Read More...
View articleWith Google confirming ownership of AdMeld, what does it mean for the display market? Read More...
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