The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership.
Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.”
Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering.
In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns.
Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising?
AdMob network inventory is now available in the AdWords platform.
Site embraces advertiser content, rejects IAB standard ads.
Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well.
Consider these five factors when planning and buying online ads in China.
Addition could help bring scale to exchange advertisers looking to buy cross-platform.