Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models.
Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem.
The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment?
How to evaluate demand side platforms for a programmatic strategy in China.
Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know.
Charlie Wang talks through the finer points of planning a programmatic strategy for China.
Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them more sophisticated.
Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traffic to maximize their revenue per visitor or page view.
Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform.