China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direction for Meerkat.
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models.
Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem.
The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment?
How to evaluate demand side platforms for a programmatic strategy in China.