Six trends media planners and brand marketers should consider for the year. Read More...
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View articleThe Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...
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View articleAd exchange is nothing new but it's not well known to everyone in China. Here's why. Read More...
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View articleUPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Read More...
View articleThe science of data…impacting the art of digital media planning. Read More...
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View articleIt is important for us to ask: just because we can target people, should we? Read More...
View articleKepler will use MediaMath's ad tech platform as its media operating system. Read More...
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View articleAdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Read More...
View articleHere's why these principles haven't changed at all when it comes to digital. Read More...
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View articleIt might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...
View articleMore TV ad dollars will shift to optimizing video ads online. Read More...
View articleCombo will let large brands run global programs, firms say. Read More...
View articleMatt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Read More...
View articleTool suite is priced similarly to other DSP solutions. Read More...
View articleA message for channel partners: Your money is good here. Read More...
View articleThree real reasons every marketer should be buying real-time bidding display remarketing. Read More...
View articleA central place for ad buyers to plug data and tech into their media buys, DSP-style. Read More...
View articleUnderstanding the landscape of display advertising. Read More...
View articleAgencies of record must move from "complain mode" to thrive mode. Here's how. Read More...
View articleSavvy marketers can use data and insights from Facebook campaigns to optimize media plans on the "open web." Read More...
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