The Trading Desk Debate: The Right Business Model
Asia

The Trading Desk Debate: The Right Business Model

13y Arun Kumar

The Trading Desk Debate: The Right Business Model

Here are three factors that will determine if audience buying will add value to client business outcomes in Asia. Read More...

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You've Got Data, So What?
Media

You've Got Data, So What?

13y Jessica Richards

You've Got Data, So What?

The three main media categories today and how data segments are determined. Read More...

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Ad Networks: Middleman or Market Maker?
Display Advertising

Ad Networks: Middleman or Market Maker?

13y Nicolle Pangis

Ad Networks: Middleman or Market Maker?

Assessing the role of usability and ad networks in the future of digital marketing. Read More...

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Questions for Scott Howe, New CEO of Acxiom
Marketing

Questions for Scott Howe, New CEO of Acxiom

13y Zachary Rodgers

Questions for Scott Howe, New CEO of Acxiom

How 42-year-old data giant plans to expand in digital. Read More...

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Digital Advertising's Big Data Strategy
Display Advertising

Digital Advertising's Big Data Strategy

13y Xuhui Shao

Digital Advertising's Big Data Strategy

4 ways that new, more cost effective, and flexible approaches to data management will change marketing. Read More...

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Is Asia Ready for the Coming Data Revolution?
Asia

Is Asia Ready for the Coming Data Revolution?

13y Matt Harty

Is Asia Ready for the Coming Data Revolution?

Data is reshaping online marketing; here's how. Read More...

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Quality Is in the Eye of the Beholder
Display Advertising

Quality Is in the Eye of the Beholder

13y Edward Montes

Quality Is in the Eye of the Beholder

If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Read More...

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Google to Launch AdX in Japan
Asia

Google to Launch AdX in Japan

13y Adaline Lau

Google to Launch AdX in Japan

Google has been poaching local media agency pros to join AdX team. Read More...

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Google's Display Dominance
Asia

Google's Display Dominance

13y Matt Harty

Google's Display Dominance

With Google confirming ownership of AdMeld, what does it mean for the display market? Read More...

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Half-Year Progress Report: Search in Japan
Asia

Half-Year Progress Report: Search in Japan

13y Andy Radovic

Half-Year Progress Report: Search in Japan

A six month roundup on search habits, client attitudes, and tech movements in Japan. Read More...

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Content Is Not King
Asia

Content Is Not King

13y Matt Harty

Content Is Not King

With the rise of the trading desk, online display companies view the audience as king. Here's why. Read More...

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MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools
Media

MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools

13y Jack Marshall

MediaBank Buys AdBuyer, Bolsters Cross-Media Buyin...

Company aims to centralize buying and management of media, online and off. Read More...

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Rise of the Machines
Automation

Rise of the Machines

13y Chris O'Hara

Rise of the Machines

Where do people fit into a world that promises endless media automation? Read More...

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Working Together in a Data-Driven Environment
Conference Coverage

Working Together in a Data-Driven Environment

13y Xuhui Shao

Working Together in a Data-Driven Environment

Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Read More...

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RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]
Display Advertising

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]

13y SES New York 2011

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of So...

A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Read More...

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Multi-Platform
Display Advertising

Multi-Platform

13y Adam Cahill

Multi-Platform

Futures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP. Read More...

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In a Time of Automated Platforms, Providing Differentiated Value
Display Advertising

In a Time of Automated Platforms, Providing Differentiated Value

13y Dave Jacobs

In a Time of Automated Platforms, Providing Differ...

The key element that's missing from automated platforms may simply be the human element. Read More...

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Working Together in a Data-Driven Environment
Display Advertising

Working Together in a Data-Driven Environment

13y Xuhui Shao

Working Together in a Data-Driven Environment

Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Read More...

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Protecting Behavioral Marketing
Data insights

Protecting Behavioral Marketing

13y Jeff Green

Protecting Behavioral Marketing

Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Read More...

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Don't Let Platform-Based Buying Scare You
Display Advertising

Don't Let Platform-Based Buying Scare You

13y Adam Cahill

Don't Let Platform-Based Buying Scare You

If you want to get the full picture of who your best customers are, there's no better or faster way than through the use of exchange-traded media. Rea...

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A Second Helping of Online Media's Alphabet Soup
Media

A Second Helping of Online Media's Alphabet Soup

13y Hollis Thomases

A Second Helping of Online Media's Alphabet Soup

Are we about to see a complete change to the media buying culture? Part two in a two-part series. Read More...

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It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash
Marketing

It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

13y Zachary Rodgers

It's Raining Funds: Turn, Centro, 33Across, Dachis...

2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million. Read More...

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DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup
Media

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

13y Hollis Thomases

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alp...

Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Read More...

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Mobile, Video Muscle Onto Ad Exchanges
Media

Mobile, Video Muscle Onto Ad Exchanges

13y Zachary Rodgers

Mobile, Video Muscle Onto Ad Exchanges

Here's a rundown of the most recent offerings. Read More...

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Search and Display: Has Convergence Arrived?
Display Advertising

Search and Display: Has Convergence Arrived?

14y Mike Baker

Search and Display: Has Convergence Arrived?

A Q&A with Dax Hamman, VP display media at iCrossing. Read More...

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At Connected Marketing Week, Talk Is Heated Around the Future of Display
Display Advertising

At Connected Marketing Week, Talk Is Heated Around the Future of Display

14y Zachary Rodgers

At Connected Marketing Week, Talk Is Heated Around...

Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...

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Advances in Audience Buying: What's Next?
Display Advertising

Advances in Audience Buying: What's Next?

14y Mike Baker

Advances in Audience Buying: What's Next?

Audience data can greatly enhance the accuracy of demand side platforms and real-time bidding. BlueKai's Omar Tawakol discusses data quality and the f...

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