IBM’s Watson now powers ad optimization with new Advertising Accelerator

AI & Automation IBM’s Watson now powers ad optimization with new Advertising Accelerator

2y Barry Levine

IBM’s Watson now powers ad optimization with new A...

IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...

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Strategies for how to test your Facebook ad campaigns

Social media Strategies for how to test your Facebook ad campaigns

4y Brian Bowman

Strategies for how to test your Facebook ad campai...

Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...

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