Nutrimuscle: Scaling spend and growing ROAS through better measurement

Case Study Nutrimuscle: Scaling spend and growing ROAS through better measurement

6d Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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The Importance of Multi-Touch Attribution in eCommerce Marketing

Strategy The Importance of Multi-Touch Attribution in eCommerce Marketing

4m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

4m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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GA4: The Game-Changer in Ecommerce Analytics

Marketing GA4: The Game-Changer in Ecommerce Analytics

4m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

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Harnessing the Power of Meta's Advantage+ Campaigns

More News Harnessing the Power of Meta's Advantage+ Campaigns

4m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

More News Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

4m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

More News New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

4m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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Bots, chatbots, robots, AI! Here’s why knowing the difference could set your company apart

Emerging Technology Bots, chatbots, robots, AI! Here’s why knowing the difference could set your company apart

6y Emily Alford

Bots, chatbots, robots, AI! Here’s why knowing the...

Bots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...

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Decoding the product page with eye tracking research

Ecommerce Decoding the product page with eye tracking research

6y Olivier Tilleuil, Founder & CEO

Decoding the product page with eye tracking resear...

Product pages are one of the stop signs where online shoppers decide whether to go through with the purchase or not. Eye tracking research unveils how...

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Are retailers missing the mark on m-commerce?

Are retailers missing the mark on m-commerce?

8y Rebecca Sentance

Are retailers missing the mark on m-commerce?

With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making devel...

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Five of the most exciting digital innovations in grocery retail

Five of the most exciting digital innovations in grocery retail

8y Dev Mehta

Five of the most exciting digital innovations in g...

Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...

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Tips to boost B2C sales into China using Alibaba

B2C Tips to boost B2C sales into China using Alibaba

8y Sophie Loras

Tips to boost B2C sales into China using Alibaba

How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...

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How to make the Chinese consumer feel like a VIP customer

How to make the Chinese consumer feel like a VIP customer

8y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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Six stats of the week and what they mean for marketers in the Asia Pacific

Six stats of the week and what they mean for marketers in the Asia Pacific

8y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

8y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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How can brick-and-mortar retailers deal with showrooming?

How can brick-and-mortar retailers deal with showrooming?

8y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

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The digital download: Video reigns supreme before Valentine's Day

The digital download: Video reigns supreme before Valentine's Day

8y Mike O'Brien

The digital download: Video reigns supreme before ...

Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings,  and YouTube released its monthly list of ...

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Four brands leading the way in multichannel marketing

Multichannel Four brands leading the way in multichannel marketing

8y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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How WeChat Wallet has kept QR codes alive in China

How WeChat Wallet has kept QR codes alive in China

8y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

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Six of our favorite stats of the week from APAC

Six of our favorite stats of the week from APAC

8y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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How four brands used O2O for better retail sales in China

How four brands used O2O for better retail sales in China

8y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

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Cross-border ecommerce: tips for selling online into China

Cross-border ecommerce: tips for selling online into China

8y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

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Reviving sluggish sales with email personalization

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

The digital download: YouTube ads go real-time, while Facebook woos publishers

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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What's the difference between UX and UI?

What's the difference between UX and UI?

8y Mike O'Brien

What's the difference between UX and UI?

User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so...

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Seven of our favorite stats of the week

Seven of our favorite stats of the week

8y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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20 mobile commerce terms you may not know, but probably should

20 mobile commerce terms you may not know, but probably should

8y Yuyu Chen

20 mobile commerce terms you may not know, but pro...

Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...

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