Amazon’s first physical bookstore: offline’s death has been exaggerated
Marketing

Amazon’s first physical bookstore: offline’s death has been exaggerated

8y Yuyu Chen

Amazon’s first physical bookstore: offline’s death...

Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...

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Why should marketers care about image recognition technology?
Search

Why should marketers care about image recognition technology?

8y Yuyu Chen

Why should marketers care about image recognition ...

Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recogniti...

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Cyber Friday: Why this is the year Black Friday will play out online
Media

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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Don’t let your customers walk away from their carts
Ecommerce

Don’t let your customers walk away from their carts

8y Jim Davidson

Don’t let your customers walk away from their cart...

E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...

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How Mondelēz International keeps Oreo dynamic with fearless marketing
Marketing

How Mondelēz International keeps Oreo dynamic with fearless marketing

8y Yuyu Chen

How Mondelēz International keeps Oreo dynamic with...

Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...

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Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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Bridging the digital and the physical
Ecommerce

Bridging the digital and the physical

8y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Tweets of the Week: Starbucks, singles, and supporting our troops
Social

Tweets of the Week: Starbucks, singles, and supporting our troops

8y Mike O'Brien

Tweets of the Week: Starbucks, singles, and suppor...

Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...

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Welcome to the new era of B2B video
Media

Welcome to the new era of B2B video

8y Tessa Wegert

Welcome to the new era of B2B video

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...

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How China's Singles Day smashed global e-commerce sales records
Asia

How China's Singles Day smashed global e-commerce sales records

8y Sophie Loras

How China's Singles Day smashed global e-commerce ...

Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Da...

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How Alibaba's annual shopping festival is revolutionizing e-commerce
Asia

How Alibaba's annual shopping festival is revolutionizing e-commerce

8y Sophie Loras

How Alibaba's annual shopping festival is revoluti...

Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...

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How to use mobile as a bridge between digital and physical
Media

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Email

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

8y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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Holiday shopping and search behaviors in moments
Paid Search

Holiday shopping and search behaviors in moments

8y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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Facebook Lead Ads opens up to all advertisers
Social

Facebook Lead Ads opens up to all advertisers

8y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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Holiday shopping: what shoppers and retailers are really thinking
Ecommerce

Holiday shopping: what shoppers and retailers are really thinking

8y Jim Davidson

Holiday shopping: what shoppers and retailers are ...

Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive ...

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4 ways brands can tell an authentic story
Marketing

4 ways brands can tell an authentic story

8y Yuyu Chen

4 ways brands can tell an authentic story

People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...

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5 holiday shopping trends to watch
Marketing

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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9 great examples of content from online retailers
Ecommerce

9 great examples of content from online retailers

8y Graham Charlton

9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...

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Does an app exist if it is never used?
Asia

Does an app exist if it is never used?

8y Rohit Kumar

Does an app exist if it is never used?

Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...

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Beacons unlock real-time mobile research: are you ready to connect?
Media

Beacons unlock real-time mobile research: are you ready to connect?

8y Stephanie Miller

Beacons unlock real-time mobile research: are you ...

The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...

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10 ways online retailers can use urgency to increase conversions
Acquisition

10 ways online retailers can use urgency to increase conversions

8y Graham Charlton

10 ways online retailers can use urgency to increa...

Creating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for...

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How will the IoT affect CPG brands?
CPG (FMCG)

How will the IoT affect CPG brands?

9y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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The 3 reasons online advertising campaigns fail
Marketing

The 3 reasons online advertising campaigns fail

9y Tim Nichols

The 3 reasons online advertising campaigns fail

There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding th...

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Personalization helps Amazon prevail
Ecommerce

Personalization helps Amazon prevail

9y Mike O'Brien

Personalization helps Amazon prevail

It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the ...

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How Asia Leads Innovative Shopping Experiences
Asia

How Asia Leads Innovative Shopping Experiences

9y Ohad Hecht

How Asia Leads Innovative Shopping Experiences

Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...

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Incorporating Social to Build Across Your Organization
Social

Incorporating Social to Build Across Your Organization

9y Dave Evans

Incorporating Social to Build Across Your Organiza...

To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built...

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