Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
Three clever social media campaigns in China work hard on earned media to help them go viral.
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine.
Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?
Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions?
Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy?
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.
What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action.