Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure
Media

Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

9y Emily Alford

Toyota Celebrates Earth Day by Harnessing the Powe...

In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video dir...

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Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns
Social

Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns

13y Jack Marshall

Patagonia, Starbucks, RadioShack Launch Earth Day ...

Brands tie social media and mobile marketing efforts to global environmental awareness day. Read More...

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Union Pairs Online Ads with Phone Call to Action
Marketing

Union Pairs Online Ads with Phone Call to Action

14y Kate Kaye

Union Pairs Online Ads with Phone Call to Action

In a tongue-in-cheek ad opposing Arizona's immigration law, the Service Employees International Union is campaigning not only to promote a cause, but ...

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It's Earth Day! Won't You Buy Some Tiki Torches?
Search

It's Earth Day! Won't You Buy Some Tiki Torches?

15y Zachary Rodgers

It's Earth Day! Won't You Buy Some Tiki Torches?

Mega-retailers are aggressively capitalizing on Earth Day awareness to drive attention to water saving hardware, recycled glassware, and other ostensi...

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In Earth Day Tie-In, Beauty Retailer Offers Virtual Gift on Facebook
Social

In Earth Day Tie-In, Beauty Retailer Offers Virtual Gift on Facebook

15y Fred Aun

In Earth Day Tie-In, Beauty Retailer Offers Virtua...

Sephora virtual gift campaign comes with an in-store twist. Read More...

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Green Up Your E-mail
Email

Green Up Your E-mail

16y Karen Gedney

Green Up Your E-mail

Three ways to make e-mail more environmentally friendly. Read More

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More E-mail Marketers Hugging Trees
Email

More E-mail Marketers Hugging Trees

16y Anna Maria Virzi

More E-mail Marketers Hugging Trees

Retailers promoting Earth Day in their e-mail messages this year increased to 16 percent, up from a measly 4 percent in 2007. That trend was noted by ...

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Earth Day Piques Interest in Environment-Related Searches
Audience

Earth Day Piques Interest in Environment-Related Searches

18y Enid Burns

Earth Day Piques Interest in Environment-Related S...

Earth-conscious day generates interest in the Web's environmental information. Read More...

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Earth Day Gets a Makeover
Marketing

Earth Day Gets a Makeover

19y Zachary Rodgers

Earth Day Gets a Makeover

Organic Valley deployed a deck of cards and a search campaign as part of its plan to give the holiday its own meal. Result: feeding frenzy. Read More...

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It's Good to Do Good
Media

It's Good to Do Good

21y Susan Solomon

It's Good to Do Good

Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Read More...

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