In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed by Morgan Spurlock.
Brands tie social media and mobile marketing efforts to global environmental awareness day.
In a tongue-in-cheek ad opposing Arizona's immigration law, the Service Employees International Union is campaigning not only to promote a cause, but to build a list.
Mega-retailers are aggressively capitalizing on Earth Day awareness to drive attention to water saving hardware, recycled glassware, and other ostensibly green products
Sephora virtual gift campaign comes with an in-store twist.
Three ways to make e-mail more environmentally friendly.
Retailers promoting Earth Day in their e-mail messages this year increased to 16 percent, up from a measly 4 percent in 2007. That trend was noted by RetailEmail.Blogspot , which tracks the e-mail marketing campaigns of more than 100 large online retailers. Tactics varied among retailers
Earth-conscious day generates interest in the Web's environmental information.
Organic Valley deployed a deck of cards and a search campaign as part of its plan to give the holiday its own meal. Result: feeding frenzy.
Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content.