How can using a "fast start" model refine the execution of your marketing strategy?
Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan ... read more
Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI.
Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.
Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools.
Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple channels and platforms.
Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way?
To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train stations.
The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand change management in order to succeed.
Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message.