Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View articleAs Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build au...
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View articleSteps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...
View articleSmart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...
View articleWith performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...
View articleMarketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleBrands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...
View articleBusiness-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...
View articleWith the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...
View articleMarketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...
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View articleThe COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...
View articleBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleWith an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleRetail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...
View articleExperts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...
View articleFrom Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...
View articleCGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...
View articleA pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...
View articleChannable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...
View articleSellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...
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