The online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they...
View articleWe review the top news in martech from the week of November 26–December 3, 2018. Read More...
View articleWhat challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...
View article49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...
View articleCyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history. Read Mo...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
View articleHow did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleResearch report on digital marketing spend for the 2018 holiday season. Brands put more advertising dollars toward social media Stories, mobile, and A...
View articleWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
View articleTip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they'd leave a site from lack of product content...
View articleConsumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...
View articleSubscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...
View articleConsumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...
View articleInvestments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...
View articleNew research on online customer behavior for 2018 uncovers interesting insights into this critical piece of the customer journey. Read More...
View articleNew research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend onlin...
View articleMorgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...
View articleThe economy is booming, and by all accounts 2018 is going to be the strongest holiday shopping season of the digital age. Consumer confidence is high,...
View articleUpscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...
View articleReady to start selling your product on Amazon? Here are 5 questions to get you started thinking about competition, distribution, and brand strength. R...
View articleWe spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...
View articleInstagram Shopping has become more prominent in the app. With more personalization and Story tags, here's what marketers need to know about the update...
View articleWe spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...
View articleSmart speakers, like Google Home and Amazon Echo, aren’t going away—which means new opportunities for voice search. Brands should act now to stay on t...
View articleThe Web 1.0 company that started out as an upstart online alternative to Barnes & Noble has grown into sprawling, 21st century company. What does ...
View articleFor today’s buyer, it is essential to create a great mobile experience. In this article, we cover six techniques ecommerce brands use to optimize thei...
View articleUntil lately, many luxury brands have been too scared of cheapening their high-end image to try ecommerce. However, younger audiences are developing t...
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