Will Marin's IPO Let It Buy an Ad Server?
Marketing

Will Marin's IPO Let It Buy an Ad Server?

11y Susan Kuchinskas

Will Marin's IPO Let It Buy an Ad Server?

Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...

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Adobe to Buy Efficient Frontier
Data insights

Adobe to Buy Efficient Frontier

12y Zachary Rodgers

Adobe to Buy Efficient Frontier

For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Read More...

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Taking Tablets to Bed Changing the Way We Shop
Media

Taking Tablets to Bed Changing the Way We Shop

12y Susan Kuchinskas

Taking Tablets to Bed Changing the Way We Shop

An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Read More...

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Finance CPC Costs Continued to Rise in April
Data insights

Finance CPC Costs Continued to Rise in April

13y Jack Marshall

Finance CPC Costs Continued to Rise in April

Increased investment from advertisers in the vertical pushed click prices up. Read More...

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Efficient Frontier Buys Social Agency Context Optional
Social

Efficient Frontier Buys Social Agency Context Optional

13y Douglas Quenqua

Efficient Frontier Buys Social Agency Context Opti...

San Francisco-based Context Optional is a Facebook preferred developer. Read More...

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Finance Search CPCs Grew Substantially in March
Data insights

Finance Search CPCs Grew Substantially in March

13y Jack Marshall

Finance Search CPCs Grew Substantially in March

Advertisers in the finance category spent 40 percent more on search ad clicks in March. Read More...

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Facebook Ad Prices Rose 40 Percent in Q1
Data insights

Facebook Ad Prices Rose 40 Percent in Q1

13y Jack Marshall

Facebook Ad Prices Rose 40 Percent in Q1

Advertisers are investing more in Facebook ads, according to Efficient Frontier. Read More...

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Travel CPCs Grew Over 20 Percent in January
Data insights

Travel CPCs Grew Over 20 Percent in January

13y Jack Marshall

Travel CPCs Grew Over 20 Percent in January

Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Read More...

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December CPC Search Prices Up Versus 2009
Data insights

December CPC Search Prices Up Versus 2009

13y Jack Marshall

December CPC Search Prices Up Versus 2009

Search ad prices rose across the board in December, year-over-year, as the market continues to grow. Read More...

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November Paid Search CPCs Rose
Data insights

November Paid Search CPCs Rose

13y Jack Marshall

November Paid Search CPCs Rose

The cost of travel and automotive search ads rose considerably in November. Read More...

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Search Agencies Gain Momentum in Display Ad Market
Analytics

Search Agencies Gain Momentum in Display Ad Market

14y Zachary Rodgers

Search Agencies Gain Momentum in Display Ad Market

SEMs are buying more display media through data-driven platforms. Read More...

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Retail Sector Drives Search Spend Growth in Q2
Search

Retail Sector Drives Search Spend Growth in Q2

14y Jack Marshall

Retail Sector Drives Search Spend Growth in Q2

Microsoft's Bing engine continues to grow its share of spend and improve ROI, but at Yahoo's expense rather than Google's. Read More...

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