Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...
View articleFor Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Read More...
View articleAn Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Read More...
View articleIncreased investment from advertisers in the vertical pushed click prices up. Read More...
View articleSan Francisco-based Context Optional is a Facebook preferred developer. Read More...
View articleAdvertisers in the finance category spent 40 percent more on search ad clicks in March. Read More...
View articleAdvertisers are investing more in Facebook ads, according to Efficient Frontier. Read More...
View articleAdvertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Read More...
View articleSearch ad prices rose across the board in December, year-over-year, as the market continues to grow. Read More...
View articleThe cost of travel and automotive search ads rose considerably in November. Read More...
View articleSEMs are buying more display media through data-driven platforms. Read More...
View articleMicrosoft's Bing engine continues to grow its share of spend and improve ROI, but at Yahoo's expense rather than Google's. Read More...
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