Tech Talk with Litmus: Crafting personalized and scalable email experiences
Analytics

Tech Talk with Litmus: Crafting personalized and scalable email experiences

3y Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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Why CRM and automation platforms go hand in hand
AI & Automation

Why CRM and automation platforms go hand in hand

3y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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Email marketing or marketing automation?
Digital Marketing

Email marketing or marketing automation?

4y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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Marketing automation solutions every SMB should have in 2020
Automation

Marketing automation solutions every SMB should have in 2020

4y Chad Ruff

Marketing automation solutions every SMB should ha...

Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...

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Five reasons SMBs should be using email automation
Email

Five reasons SMBs should be using email automation

6y Al Roberts

Five reasons SMBs should be using email automation

Marketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...

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Unlocking email marketing's full potential with the human touch
Email

Unlocking email marketing's full potential with the human touch

6y Mike O'Brien

Unlocking email marketing's full potential with th...

Over the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...

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10 email marketing tools to help build, send, automate and optimize your campaigns
Disruptive MarTech

10 email marketing tools to help build, send, automate and optimize your ca...

7y Chris Camps

10 email marketing tools to help build, send, auto...

Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...

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7 things everyone forgets to ask their email marketing vendor
Disruptive MarTech

7 things everyone forgets to ask their email marketing vendor

7y Chris Camps

7 things everyone forgets to ask their email marke...

At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on yo...

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How to be part of the elite 7% of marketers successfully implementing automation
Email

How to be part of the elite 7% of marketers successfully implementing autom...

8y Steve Denner

How to be part of the elite 7% of marketers succes...

Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...

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Four steps for winning the inbox with email automation
Automation

Four steps for winning the inbox with email automation

8y Cynthia Price

Four steps for winning the inbox with email automa...

Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...

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Parry Malm on email automation and (lack of) ESP innovation
Automation

Parry Malm on email automation and (lack of) ESP innovation

8y Graham Charlton

Parry Malm on email automation and (lack of) ESP i...

Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...

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