Why no-one is reading your emails (and what they’re doing instead)
Email

Why no-one is reading your emails (and what they’re doing instead)

8y Sarah Perry

Why no-one is reading your emails (and what they’r...

Do you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succin...

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Why address validation is not enough for email marketers
Email

Why address validation is not enough for email marketers

8y Derek Harding

Why address validation is not enough for email mar...

Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...

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Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Four ideas to inspire your next email marketing test
Advanced Email Marketing

Four ideas to inspire your next email marketing test

8y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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A beginning of year audit checklist for your email marketing program
Email

A beginning of year audit checklist for your email marketing program

8y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Two more New Year’s resolutions to add to your list
Email

Two more New Year’s resolutions to add to your list

8y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

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Setting the stage for a successful email marketing automation campaign
Email

Setting the stage for a successful email marketing automation campaign

8y Jeanne Jennings

Setting the stage for a successful email marketing...

Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...

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What email marketers can learn from 'Friends'
Email

What email marketers can learn from 'Friends'

8y Kara Trivunovic

What email marketers can learn from 'Friends'

How can quotes from the hit TV sitcom Friends resonate within the context of email marketing? Read More...

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How top email marketers defend value by ensuring trust
Email

How top email marketers defend value by ensuring trust

8y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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Email killed the promotional planning star
Email

Email killed the promotional planning star

8y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

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11 tips to document and improve your email marketing program
Email

11 tips to document and improve your email marketing program

8y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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How can you solve your mobile marketing problem?
Media

How can you solve your mobile marketing problem?

8y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

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Stay ahead of the statistic: avoid declining deliverability
Email

Stay ahead of the statistic: avoid declining deliverability

8y Scott Roth

Stay ahead of the statistic: avoid declining deliv...

Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...

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5 keys to success with triggered email campaigns
Email

5 keys to success with triggered email campaigns

8y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Email

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

8y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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The real value of loyalty programs: data
Data insights

The real value of loyalty programs: data

8y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

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Go live! The top 5 open-time personalization testing opportunities
Email

Go live! The top 5 open-time personalization testing opportunities

8y Catherine Magoffin

Go live! The top 5 open-time personalization testi...

What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...

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How to earn Cubs status for your email program
Email

How to earn Cubs status for your email program

8y Kara Trivunovic

How to earn Cubs status for your email program

Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...

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Email primetime: connect with customers on their schedules
Email

Email primetime: connect with customers on their schedules

9y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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Email interaction: tell it like it is
Email

Email interaction: tell it like it is

9y Catherine Magoffin

Email interaction: tell it like it is

One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...

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Taking Risks to Grow Your List
Advanced Email Marketing

Taking Risks to Grow Your List

9y Derek Harding

Taking Risks to Grow Your List

Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider...

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9 Questions to Ask When Selecting an Email Agency
Email

9 Questions to Ask When Selecting an Email Agency

9y Simms Jenkins

9 Questions to Ask When Selecting an Email Agency

Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the ne...

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It's Just Email, How Complicated Can It Be?
Email

It's Just Email, How Complicated Can It Be?

9y Kara Trivunovic

It's Just Email, How Complicated Can It Be?

Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of yo...

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How Email Works, Part Four: Measurement and Tracking
Email

How Email Works, Part Four: Measurement and Tracking

9y Derek Harding

How Email Works, Part Four: Measurement and Tracki...

In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...

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The 5 Most Egregious Marketing Automation Fails and How To Avoid Them
Automation

The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

9y Kevin Miller

The 5 Most Egregious Marketing Automation Fails an...

Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...

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Content Through the Marketing Funnel
Asia

Content Through the Marketing Funnel

9y Nellie Chan

Content Through the Marketing Funnel

LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...

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Seizing Inbox Innovation Opportunities
Email

Seizing Inbox Innovation Opportunities

9y Catherine Magoffin

Seizing Inbox Innovation Opportunities

Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a...

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