Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Optimize your email marketing program by testing its functionality with these strategies.
To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.
Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing your email marketing program.
Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts.
How can quotes from the hit TV sitcom Friends resonate within the context of email marketing?
Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.
Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become more costly than failing fast?
How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.