How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.
What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for mobile is a recipe for success.
Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers and increase conversions.
The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more conversions than BAU messages.
Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season.
Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data.
What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engagement by using these five tips.
Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of your strategy to improve your stats.
When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience.
One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience.