When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams o...
View articleIn email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study....
View articleEnjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your custo...
View articleXL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired ac...
View articleColumnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a liv...
View articleInevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email mar...
View articleOn Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser aft...
View articleGuest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've...
View articleGmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! BrightWave's Kirst...
View articleIn early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design...
View articleCrowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds h...
View articlePredictions for the coming year are always fun to come up with, and even if we don't get the timing exactly right, they certainly represent the larger...
View articleEmail triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do...
View articleHave you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thr...
View articleThe first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump...
View articleWhat companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Read More...
View articleTaking the time to adapt and use the technology and data we have today can help you become more self-sufficient if you're willing to do the work. Read...
View articleYour brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Read More...
View articleFour tips for marketers to ensure their email messages get delivered. Read More...
View articleEnsure that you are giving your customers choice as a default in how or what they want to be communicated about. Read More...
View articleWhen you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues. Re...
View articleWhat can email marketers learn from the FTC's final privacy report? Read More...
View articleFive scenarios where consumers are regarded as "active users" and a look at how active they really are. Read More...
View articleAfter several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Read More...
View articleSometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customer...
View articleWe have to face the facts: everyone gets their email stream blocked at some point in their digital communications career. Read More...
View articleIf you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result. Read More...
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