How Bounces Affect a Subscriber's Status
Email

How Bounces Affect a Subscriber's Status

12y Dennis Dayman

How Bounces Affect a Subscriber's Status

Looking at email bounces from an ISP's perspective. Part four in a four-part series. Read More...

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Don't Ignore Customer Preferences
Email

Don't Ignore Customer Preferences

12y Dennis Dayman

Don't Ignore Customer Preferences

There are still brands out there that don't have a true understanding of the need to follow customer preferences. Make sure your brand isn't one of th...

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Looking Back at 2011 to Move Forward in 2012
Email

Looking Back at 2011 to Move Forward in 2012

12y Rick Buck

Looking Back at 2011 to Move Forward in 2012

Steps that all marketers should take in the new year based on what we learned in 2011. Read More...

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How MTAs Handle Bounces
Email

How MTAs Handle Bounces

12y Dennis Dayman

How MTAs Handle Bounces

A look at how bounces are handled in the underbelly of the Internet. Read More...

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Getting to the Point at Point of Sale
Email

Getting to the Point at Point of Sale

12y Rick Buck

Getting to the Point at Point of Sale

Keep in mind upfront costs, backend costs, and the true value of the resulting email address. Read More...

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What Is a Bounce?
Email

What Is a Bounce?

12y Dennis Dayman

What Is a Bounce?

Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part...

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What Haunts Email Marketers
Email

What Haunts Email Marketers

13y Rick Buck

What Haunts Email Marketers

Four misconceptions that have arisen from urban legends that are haunting email marketers and need to be debunked. Read More...

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How Email Works...
Email

How Email Works...

13y Dennis Dayman

How Email Works...

A behind the scenes look at the inner workings of email bounces and MTAs. Read More...

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Holiday Preparedness
Email

Holiday Preparedness

13y Rick Buck

Holiday Preparedness

Four ways to ensure your messages actually make it to consumers' inboxes this holiday season. Read More...

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The Crowded Inbox
Email

The Crowded Inbox

13y Dennis Dayman

The Crowded Inbox

Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Read More...

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Privacy vs. Profit: The Emerging Privacy Economy
Email

Privacy vs. Profit: The Emerging Privacy Economy

13y Rick Buck

Privacy vs. Profit: The Emerging Privacy Economy

Three key guidelines to help bring customers back to your site...without creeping them out. Read More...

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Rules and Regulations of Digital Communications Around the World
Email

Rules and Regulations of Digital Communications Around the World

13y Rick Buck

Rules and Regulations of Digital Communications Ar...

How marketers can keep up with the changing legislation in the U.S, Canada, the European Union, and Asia Pacific. Part two in a two-part series. Read ...

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New Top-Level Domains Available
Email

New Top-Level Domains Available

13y Dennis Dayman

New Top-Level Domains Available

With thousands of personalized gTLDs opening up, the branding potential for companies that can afford to pay for them is huge. Read More...

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Like Weather in New England: New Rules of Digital Communications
Email

Like Weather in New England: New Rules of Digital Communications

13y Rick Buck

Like Weather in New England: New Rules of Digital ...

Focusing on permission, disclosure, and choice will get you close to a silver bullet to achieving full compliance. Part one in a two-part series. Read...

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Thank You 'Deliverability' Department
Email

Thank You 'Deliverability' Department

13y Dennis Dayman

Thank You 'Deliverability' Department

One company shows what not to do when responding to negative deliverability issues, and five things you should do in this situation. Read More...

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Spring Cleaning: The Top 10 Deliverability Misconceptions
Email

Spring Cleaning: The Top 10 Deliverability Misconceptions

13y Rick Buck

Spring Cleaning: The Top 10 Deliverability Misconc...

There's no better time than the present to learn from our past mistakes and improve our delivery rates. Read More...

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Money and Lists Sizes Aren't Everything
Email

Money and Lists Sizes Aren't Everything

13y Dennis Dayman

Money and Lists Sizes Aren't Everything

It's time to cut down your list to consumers who are truly engaged with your brand and want to receive your message – now if only you could convince y...

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Standing at the Edge of the Precipice of Consumer Trust
Email

Standing at the Edge of the Precipice of Consumer Trust

13y Rick Buck

Standing at the Edge of the Precipice of Consumer ...

If consumers don't believe they can trust you with their data, they won't give it to you. Read More...

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Is Your Email Focus Always on Target?
Email

Is Your Email Focus Always on Target?

13y Dennis Dayman

Is Your Email Focus Always on Target?

As ESPs are getting breached, it's time to ask who is to blame and what are the real issues here? Read More...

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Behavioral Targeting Laws - Track Me If You Can
Email

Behavioral Targeting Laws - Track Me If You Can

13y Rick Buck

Behavioral Targeting Laws - Track Me If You Can

Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Read More...

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Canada's Anti-Spam Law
Email

Canada's Anti-Spam Law

13y Dennis Dayman

Canada's Anti-Spam Law

A look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it. Read More...

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Preference Centers: The Nexus of Deliverability in 2015
Email

Preference Centers: The Nexus of Deliverability in 2015

13y Rick Buck

Preference Centers: The Nexus of Deliverability in...

Preference centers will play an essential role in establishing a 360-degree view of your customer. Read More...

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Fishbowls Aren't Always As Transparent As You Think...
Email

Fishbowls Aren't Always As Transparent As You Think...

13y Dennis Dayman

Fishbowls Aren't Always As Transparent As You Thin...

Just because I gave you my e-mail address, doesn't mean I wanted your newsletter. Read More...

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Permission vs. Privacy: What Your Subscribers Really Expect
Email

Permission vs. Privacy: What Your Subscribers Really Expect

13y Rick Buck

Permission vs. Privacy: What Your Subscribers Real...

Respecting privacy means respecting your customer, and getting their permission is an essential step towards showing them that respect. Read More...

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E-mail Relevancy Powered by Privacy
Email

E-mail Relevancy Powered by Privacy

13y Dennis Dayman

E-mail Relevancy Powered by Privacy

Ensure that the right information at the right time and to the right individual is sent out. Read More...

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Optimizing for Priority Delivery
Email

Optimizing for Priority Delivery

13y Rick Buck

Optimizing for Priority Delivery

Five best practices to improve your engagement metrics and delivery to an inbox. Read More...

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European Marketers Look to Make E-mail More Strategic
Email

European Marketers Look to Make E-mail More Strategic

13y Stephanie Miller

European Marketers Look to Make E-mail More Strate...

Sorting out the numbers of FEDMA's 23-country study. Read More...

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