FTC Recommends More Government Regulation for Marketers
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FTC Recommends More Government Regulation for Marketers

13y Stephanie Miller

FTC Recommends More Government Regulation for Mark...

Now is the time for every marketer to step up and be educated about privacy and consumer protection. Read More...

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12 Checks for Holiday Inbox Delivery
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12 Checks for Holiday Inbox Delivery

13y Tom Sather

12 Checks for Holiday Inbox Delivery

Three of the most common reputation issues that marketers encounter during this time and some simple checks you should do to be sure your holiday e-ma...

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Two Approaches to Get Started With Segmentation
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Two Approaches to Get Started With Segmentation

13y Stephanie Miller

Two Approaches to Get Started With Segmentation

Ease into segmentation to avoid overtaxing your precious resources, and use the early tests to learn about subscriber interests and understand key suc...

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E-mail Reputation Data Gives More Guidance Than You Think
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E-mail Reputation Data Gives More Guidance Than You Think

14y Stephanie Miller

E-mail Reputation Data Gives More Guidance Than Yo...

How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...

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How Shrinking the E-mail File Can Improve ROI
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How Shrinking the E-mail File Can Improve ROI

14y Stephanie Miller

How Shrinking the E-mail File Can Improve ROI

Got e-mail subscribers who have not opened your messages in a long time? Don't be afraid to cut them loose. Here's why. Read More...

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Men and Women and the Inbox: Is There Real Impact?
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Men and Women and the Inbox: Is There Real Impact?

14y Stephanie Miller

Men and Women and the Inbox: Is There Real Impact?

Given the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? Read More...

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What Engagement Means For E-mail Marketing
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What Engagement Means For E-mail Marketing

14y Stephanie Miller

What Engagement Means For E-mail Marketing

As Gmail, Hotmail, Yahoo, and AOL change the way they filter and deliver e-mail, marketers must avoid getting relegated to the "everything else" folde...

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A Deliverable E-mail Address Does Not a Relationship Make
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A Deliverable E-mail Address Does Not a Relationship Make

14y Stephanie Miller

A Deliverable E-mail Address Does Not a Relationsh...

Mailbox providers don't think of "engagement" the same way that marketers do. Consider these six approaches to better connect with your subscribers. R...

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Social Marketing May Just Cure E-mail Marketers
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Social Marketing May Just Cure E-mail Marketers

14y Stephanie Miller

Social Marketing May Just Cure E-mail Marketers

Social marketing has changed customer expectations and set the stage for deeper subscriber engagement. E-mail marketers who want to succeed need to st...

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How to Adapt to the Ultra Managed Inbox
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How to Adapt to the Ultra Managed Inbox

14y Stephanie Miller

How to Adapt to the Ultra Managed Inbox

Eight steps e-mail marketers should incorporate into their practices to improve response and revenues for the long term. Read More...

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Introducing the Ultra Managed Inbox
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Introducing the Ultra Managed Inbox

14y Stephanie Miller

Introducing the Ultra Managed Inbox

Inbox filters will soon be automated and promoted heavily to new users. Learn what this means for marketers. Read More...

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The 2012 Inbox: Social, Cluttered - and Still Private
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The 2012 Inbox: Social, Cluttered - and Still Private

14y Stephanie Miller

The 2012 Inbox: Social, Cluttered - and Still Priv...

Where will e-mail marketing be in two years and how can you prepare for the changes? Read More...

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Is the ISP Postmaster Just Not That Into You?
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Is the ISP Postmaster Just Not That Into You?

14y Stephanie Miller

Is the ISP Postmaster Just Not That Into You?

Why begging or bullying won't help your marketing messages make their way into subscribers' inboxes. Read More...

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9 Tips to Improve Your E-mail’s Top-Line Content
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9 Tips to Improve Your E-mail’s Top-Line Content

14y Stefan Pollard

9 Tips to Improve Your E-mail’s Top-Line Content

Don’t waste your prime e-mail real estate with bad content. Use a preheader and navigation to pull readers into your message. Read More...

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Set the Alarm Clock on Your Sleeping Subscribers
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Set the Alarm Clock on Your Sleeping Subscribers

14y Stefan Pollard

Set the Alarm Clock on Your Sleeping Subscribers

Win back your inactive subscribers by figuring out what went wrong and trying a reactivation program. Read More...

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Cross-Promotions: Do's and Don'ts
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Cross-Promotions: Do's and Don'ts

14y Stefan Pollard

Cross-Promotions: Do's and Don'ts

Is there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices. Read More...

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Managing E-mail Frequency: 'Short Term' Thinking Yields Long-Term Gains
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Managing E-mail Frequency: 'Short Term' Thinking Yields Long-Term Gains

14y Stefan Pollard

Managing E-mail Frequency: 'Short Term' Thinking Y...

Adding short-term events and creating short-term newsletters can deliver long-term benefits when done correctly. Read More...

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Link Tracking - Profiles Drive Greater E-mail Relevance
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Link Tracking - Profiles Drive Greater E-mail Relevance

14y Stefan Pollard

Link Tracking - Profiles Drive Greater E-mail Rele...

Here are two tactics that can help you collect data at different points in the customer relationship. Read More...

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Show Value to Solve Relevance Challenges
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Show Value to Solve Relevance Challenges

14y Stefan Pollard

Show Value to Solve Relevance Challenges

End the guessing game between subscribers and senders and make your e-mail program more relevant by improving your acquisition process. Read More...

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Seek and Destroy Invalid Addresses to Avoid Temporary Blocking
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Seek and Destroy Invalid Addresses to Avoid Temporary Blocking

14y Stefan Pollard

Seek and Destroy Invalid Addresses to Avoid Tempor...

How to ensure your e-mail marketing messages will get cleared by ISPs. Read More...

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Best Practice Versus What Works: Let the Data Decide
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Best Practice Versus What Works: Let the Data Decide

14y Stefan Pollard

Best Practice Versus What Works: Let the Data Deci...

Why you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance. Read...

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How to Improve Your Process for Acquiring E-mail Subscribers
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How to Improve Your Process for Acquiring E-mail Subscribers

14y Stefan Pollard

How to Improve Your Process for Acquiring E-mail S...

A checklist for auditing your e-mail subscriber acquisition practices. Read More...

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Encourage Repeat Buying With Replenishment Messages
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Encourage Repeat Buying With Replenishment Messages

14y Stefan Pollard

Encourage Repeat Buying With Replenishment Message...

How to deepen your relationship with customers and bring them back for that all-important repeat purchase. Read More...

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Bad Apology E-mails Have Long Tails, Too
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Bad Apology E-mails Have Long Tails, Too

14y Stefan Pollard

Bad Apology E-mails Have Long Tails, Too

When should you send an apology e-mail and what you should, and shouldn't, say. Read More...

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Your Top Holiday Deliverability Virtue: Patience
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Your Top Holiday Deliverability Virtue: Patience

14y Stefan Pollard

Your Top Holiday Deliverability Virtue: Patience

Delivery issues are inevitable during the holiday season, and making enemies with the Internet service providers won't help. Read More...

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Your Subscribers Are Talking. Are You Listening?
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Your Subscribers Are Talking. Are You Listening?

14y Stefan Pollard

Your Subscribers Are Talking. Are You Listening?

If you want to improve your program, you need to hear what subscribers are thinking and telling people. Read More...

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Eight Tips for Effective E-mail Preheaders
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Eight Tips for Effective E-mail Preheaders

14y Stefan Pollard

Eight Tips for Effective E-mail Preheaders

Find out how to use e-mail preheaders to entice the reader to look at the message. Read More...

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