The Right Way to Trim Inactives
Email

The Right Way to Trim Inactives

16y Stefan Pollard

The Right Way to Trim Inactives

Tips for developing a well-defined system to remove inactive subscribers. Read More...

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The Best E-mail Frequency? It Doesn't Exist
Email

The Best E-mail Frequency? It Doesn't Exist

16y Stefan Pollard

The Best E-mail Frequency? It Doesn't Exist

How often should you e-mail your list? Read More...

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Five Tips for Building Better Segments
Email

Five Tips for Building Better Segments

16y Stefan Pollard

Five Tips for Building Better Segments

When it comes to your house list, one size does not fit all. Read More...

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ISPs Continue to Reach Out
Email

ISPs Continue to Reach Out

16y Stefan Pollard

ISPs Continue to Reach Out

New tools are intended to help commercial e-mail senders better understand ISP rules for blocking and filtering mail. Read More...

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Four E-mail-Blocking Causes and How to Fix Them
Email

Four E-mail-Blocking Causes and How to Fix Them

16y Stefan Pollard

Four E-mail-Blocking Causes and How to Fix Them

ISPs have four main reasons for blocking your e-mail. Find out how to fix the issues. Read More...

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Peeking at Someone Else's Paper? Watch Out!
Email

Peeking at Someone Else's Paper? Watch Out!

16y Stefan Pollard

Peeking at Someone Else's Paper? Watch Out!

Smart companies don't always get e-mail marketing right. Read More...

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Boost Deliverability by Listening Better
Email

Boost Deliverability by Listening Better

16y Stefan Pollard

Boost Deliverability by Listening Better

Your subscribers are talking to you, whether you can hear them or not. Here are nine listening posts for e-mail marketers. Read More...

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Get the "And" Out!
Email

Get the "And" Out!

16y Stefan Pollard

Get the "And" Out!

What's wrong with this terms-and-conditions statement? (Actual company name changed to protect the clueless.) Read More...

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Why Content Is Still an Issue
Email

Why Content Is Still an Issue

16y Stefan Pollard

Why Content Is Still an Issue

How to get on top of your content and understand what triggers a spam report. Read More...

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What Is Your E-mail's Value?
Email

What Is Your E-mail's Value?

16y Stefan Pollard

What Is Your E-mail's Value?

Tips for demonstrating e-mail's value to subscribers. Read More...

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No 'Need for Speed' in Short-Life-Cycle Campaigns
Email

No 'Need for Speed' in Short-Life-Cycle Campaigns

16y Stefan Pollard

No 'Need for Speed' in Short-Life-Cycle Campaigns

High-volume batch-and-blast tactics can hurt you in e-mail marketing. Three strategies for short-life-cycle products. Read More...

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Banish Invalid Addresses to Boost Deliverability
Email

Banish Invalid Addresses to Boost Deliverability

16y Stefan Pollard

Banish Invalid Addresses to Boost Deliverability

A look at four sources of bad addresses, and how to deal with each. Read More...

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Survey Highlights E-mail Feedback-Loop Woes
Email

Survey Highlights E-mail Feedback-Loop Woes

16y Stefan Pollard

Survey Highlights E-mail Feedback-Loop Woes

A shortcoming in how ISPs manage complaints about unwanted e-mail spells trouble for marketers, advertisers, publishers, and ESPs. Read More...

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The Best E-mail Frequency? It Doesn't Exist
Email

The Best E-mail Frequency? It Doesn't Exist

16y Stefan Pollard

The Best E-mail Frequency? It Doesn't Exist

How often should you e-mail your list? Read More...

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Use Brand-Recognition Elements to Combat Inbox Triage
Email

Use Brand-Recognition Elements to Combat Inbox Triage

16y Stefan Pollard

Use Brand-Recognition Elements to Combat Inbox Tri...

How to communicate a clear and recognizable brand name or message purpose (and overcome the twitchy delete finger). Read More...

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Even the Pros Get It Wrong
Email

Even the Pros Get It Wrong

16y Stefan Pollard

Even the Pros Get It Wrong

Nine (count 'em, nine!) egregious errors in a single e-mail promotion. Read More...

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E-mail Authentication: Don't Wait
Email

E-mail Authentication: Don't Wait

16y Stefan Pollard

E-mail Authentication: Don't Wait

The industry alliance fighting e-mail and Internet fraud sets a June 30 deadline for senders, receivers to authenticate mail. Read More...

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Hotmail's People Factor Sets the Rules
Email

Hotmail's People Factor Sets the Rules

16y Stefan Pollard

Hotmail's People Factor Sets the Rules

Even the most sophisticated spam filters have a human component: users who vote with their mice. Read More...

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Yahoo Declares War on Zombies
Email

Yahoo Declares War on Zombies

16y Stefan Pollard

Yahoo Declares War on Zombies

Why zombie annihilation and blocklists are good news for e-mail marketers. Read More...

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Five Tips for Building Better Segments
Email

Five Tips for Building Better Segments

16y Stefan Pollard

Five Tips for Building Better Segments

When it comes to your house list, one size does not fit all. Read More...

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E-mailers Flunk the Unsubscribe Test
Email

E-mailers Flunk the Unsubscribe Test

16y Stefan Pollard

E-mailers Flunk the Unsubscribe Test

How long has it been since you tested to see if the unsubscribe function works? Read More...

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What Do the ISPs Want from You? Check the Web
Email

What Do the ISPs Want from You? Check the Web

16y Stefan Pollard

What Do the ISPs Want from You? Check the Web

To resolve a blocking problem with an Internet service provider, collect this information and have it at the ready before you make that phone call. Re...

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Don't Party With Spammers This Holiday Season!
Email

Don't Party With Spammers This Holiday Season!

16y Stefan Pollard

Don't Party With Spammers This Holiday Season!

Spammers work just as hard as you do, and probably harder, to write action-inviting subject lines. Read More...

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Industry Delivery Benchmarks Are Meaningless
Email

Industry Delivery Benchmarks Are Meaningless

17y Stefan Pollard

Industry Delivery Benchmarks Are Meaningless

Drill down to collect and analyze these seven internal metrics to assess e-mail campaign performance. Read More...

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Dispute Resolution: Resolving ISP Blocks
Email

Dispute Resolution: Resolving ISP Blocks

17y Stefan Pollard

Dispute Resolution: Resolving ISP Blocks

You can follow all e-mail delivery best practices and still have ISP delivery problems. Here's how to resolve them. Read More...

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Hotmail Delivery Tips for Sender ID and SPF
Advanced Email Marketing

Hotmail Delivery Tips for Sender ID and SPF

17y Stefan Pollard

Hotmail Delivery Tips for Sender ID and SPF

How to make it easier for Hotmail to authenticate and deliver your marketing messages. Read More...

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Five Holiday E-Mail Marketing Do's and Don'ts
Email

Five Holiday E-Mail Marketing Do's and Don'ts

17y Stefan Pollard

Five Holiday E-Mail Marketing Do's and Don'ts

This time of year can make or break an e-mail marketing program -- whether it's holiday oriented or not. Tune up now to avoid mistakes once the season...

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