Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...
View articleJust as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Read More...
View articlePlus, seven killer stats that will never let you take email for granted again. Read More...
View articleCart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...
View articleNo matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Read More...
View articleIn part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...
View articleAlthough the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...
View articleTwo savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Read More...
View articleHow can email marketers actually plan against the successful implementation of channel strategies? Read More...
View articleRegardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Read More...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleYour email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...
View articleHow valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Read More...
View articleEmail marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digit...
View articleResending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...
View articleIf your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...
View articleNot every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt ...
View articleOftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Read More...
View articleWhat was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Read More...
View articleOne faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Read More...
View articleIt's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...
View articleThose who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year the...
View articleAs we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...
View articleLiving Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...
View articleThat text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Read More...
View articleAlthough it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Read...
View articleA look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...
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