How Graze uses email marketing for customer retention
B2C Email Marketing

How Graze uses email marketing for customer retention

8y Rebecca Sentance

How Graze uses email marketing for customer retent...

Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and su...

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Eight examples of excellent ecommerce emails
Email

Eight examples of excellent ecommerce emails

8y Mike O'Brien

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...

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Why not having DMARC can still hurt your deliverability
Email

Why not having DMARC can still hurt your deliverability

8y Derek Harding

Why not having DMARC can still hurt your deliverab...

In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...

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Stats of the week: consumers say no to online advertising
Ad Industry Metrics

Stats of the week: consumers say no to online advertising

8y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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Study: 73% of 'millennials' prefer to contact brands via email
Ad Industry Metrics

Study: 73% of 'millennials' prefer to contact brands via email

8y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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ClickZ cases the candidates: the journey from search to site
Search

ClickZ cases the candidates: the journey from search to site

8y Mike O'Brien

ClickZ cases the candidates: the journey from sear...

There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...

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How to use data from ad tech and martech for display ads
Analytics

How to use data from ad tech and martech for display ads

8y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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ClickZ cases the candidates: Social
Social Media

ClickZ cases the candidates: Social

8y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

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How to measure your customer service via email and social media
Analytics

How to measure your customer service via email and social media

8y Yuyu Chen

How to measure your customer service via email and...

Email and social media are two efficient channels to assess your customer satisfaction. Read More...

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ClickZ cases the candidates: branding
Strategies

ClickZ cases the candidates: branding

8y Mike O'Brien

ClickZ cases the candidates: branding

Last week, we focused on the presidential hopefuls' emails. In part two of this series, we reached out to some branding experts to talk logos and slog...

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ClickZ cases the candidates: Email marketing
Email

ClickZ cases the candidates: Email marketing

8y Mike O'Brien

ClickZ cases the candidates: Email marketing

In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First...

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Email pop ups on ecommerce sites: do they work?
Ecommerce

Email pop ups on ecommerce sites: do they work?

8y Graham Charlton

Email pop ups on ecommerce sites: do they work?

I’ve noticed a trend recently in the use of pop-ups by ecommerce sites. Pop-ups are nothing new, but they seem to be used more widely than ever....

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Is your email campaign breaking your brand promise?
Email

Is your email campaign breaking your brand promise?

8y Guest Writer

Is your email campaign breaking your brand promise...

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...

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Friends and foes: using sales to help fail-proof your marketing automation
Automation

Friends and foes: using sales to help fail-proof your marketing automation

8y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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Why data is the best thing to happen to your email subject line
Email

Why data is the best thing to happen to your email subject line

8y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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Getting off to a fast start, marketing style
Marketing

Getting off to a fast start, marketing style

8y Ellen Valentine

Getting off to a fast start, marketing style

How can using a "fast start" model refine the execution of your marketing strategy? Read More...

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Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Four ideas to inspire your next email marketing test
Advanced Email Marketing

Four ideas to inspire your next email marketing test

8y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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The digital download: YouTube ads go real-time, while Facebook woos publishers
Headline News

The digital download: YouTube ads go real-time, while Facebook woos publish...

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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Has Gen Z killed channel marketing or redefined it?
Insights

Has Gen Z killed channel marketing or redefined it?

8y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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A beginning of year audit checklist for your email marketing program
Email

A beginning of year audit checklist for your email marketing program

8y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Six ways to improve value and trust for your brand's website
Marketing

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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Two more New Year’s resolutions to add to your list
Email

Two more New Year’s resolutions to add to your list

8y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

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Why do gyms' email marketing suck so much?
Email

Why do gyms' email marketing suck so much?

8y Mike O'Brien

Why do gyms' email marketing suck so much?

As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?...

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An email marketer’s stocking stuffer
Email

An email marketer’s stocking stuffer

8y Dave Hendricks

An email marketer’s stocking stuffer

Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic? Read More...

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Three lessons learned from Cyber Monday 2015
Strategies

Three lessons learned from Cyber Monday 2015

8y Jim Davidson

Three lessons learned from Cyber Monday 2015

Now that Cyber Monday 2015 has come and gone, digital marketers can borrow strategies that were proven to be successful and implement them in future r...

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Setting the stage for a successful email marketing automation campaign
Email

Setting the stage for a successful email marketing automation campaign

8y Jeanne Jennings

Setting the stage for a successful email marketing...

Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...

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