The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

7m Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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Digital channel performance: Evangelizing and communicating with the C-Suite

Digital Leaders Digital channel performance: Evangelizing and communicating with the C-Suite

8m Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

9m Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Digital Marketing Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

10m Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Why aren’t marketers using automation tools to personalize websites?

AI & Automation Why aren’t marketers using automation tools to personalize websites?

10m Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

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4 tips for making the most of your holiday email marketing strategy

Digital Marketing 4 tips for making the most of your holiday email marketing strategy

10m April Mullen

4 tips for making the most of your holiday email m...

SparkPost’s April Mullen, Director of Brand and Content Marketing, takes a look at four steps brands can take to tackle the holiday season head-on thr...

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Can retailers have a successful holiday season without Black Friday? The short answer: Yes

Digital Marketing Can retailers have a successful holiday season without Black Friday? The short answer: Yes

11m Charlie Ungashick

Can retailers have a successful holiday season wit...

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get thr...

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Why retention marketers are focusing on offline customer engagement

Digital Marketing Why retention marketers are focusing on offline customer engagement

11m Tatiana Afanasyeva

Why retention marketers are focusing on offline cu...

Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read More...

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Saying goodbye to data friction with MessageGears and personalized messages at scale

AI & Automation Saying goodbye to data friction with MessageGears and personalized messages at scale

12m Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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Foolproof email hacks for stressed marketers

Digital Marketing Foolproof email hacks for stressed marketers

1y Danielle Gustafson

Foolproof email hacks for stressed marketers

Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read More...

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JIGGY drives 69% of revenue with marketing automation

AI & Automation JIGGY drives 69% of revenue with marketing automation

1y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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Email-focused personalization is top priority for marketers

Digital Marketing Email-focused personalization is top priority for marketers

2y Barry Levine

Email-focused personalization is top priority for ...

New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...

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Top personalization trends: Email named #1 channel

Disruptive MarTech Top personalization trends: Email named #1 channel

2y Jacqueline Dooley

Top personalization trends: Email named #1 channel

Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way....

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Adobe Email Usage Study: "Emailed too often" named most annoying

Digital Marketing Adobe Email Usage Study: "Emailed too often" named most annoying

2y Tereza Litsa

Adobe Email Usage Study: "Emailed too often" named...

Adobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...

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Only 8% of stores use live chat correctly, new report says

Chatbots Only 8% of stores use live chat correctly, new report says

2y Kimberly Collins

Only 8% of stores use live chat correctly, new rep...

"Most online retailers are leaving money (and marketing campaign ROI) on the table," Vincent Phamvan, Head of Growth at Simplr, told ClickZ. Read More...

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Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

Emerging Technology Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

2y Emily Alford

Avatars in advertising: Why Gucci used Genies to a...

“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

2y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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What makes Airbnb an exceptional email marketer

Email What makes Airbnb an exceptional email marketer

2y Mike O'Brien

What makes Airbnb an exceptional email marketer

Marketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...

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What are the most important features for an email marketing platform?

Email What are the most important features for an email marketing platform?

2y Tereza Litsa

What are the most important features for an email ...

From the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...

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6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

Email 6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

3y Mike O'Brien

6 examples of perfect proactive triggered emails f...

Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....

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The science of email marketing: How psychology can help email open rates

Email The science of email marketing: How psychology can help email open rates

3y Emily Alford

The science of email marketing: How psychology can...

The Zeigarnik Effect: Human brains pay more attention to incomplete tasks than completed ..... Four psychology tips for more engaging email marketing....

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You have a cart abandonment strategy. What about browse abandonment?

Email You have a cart abandonment strategy. What about browse abandonment?

3y Mike O'Brien

You have a cart abandonment strategy. What about b...

The Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...

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Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

Leadership Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

3y Mike O'Brien

Relevance is the goal: Q+A with Dollar Shave Club ...

In this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...

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6 great examples of email marketing from Black Friday and Cyber Monday

Email 6 great examples of email marketing from Black Friday and Cyber Monday

3y Mike O'Brien

6 great examples of email marketing from Black Fri...

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...

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3 reasons your front-end email platform and back-end delivery vendors need to break up

Email 3 reasons your front-end email platform and back-end delivery vendors need to break up

3y Emily Alford

3 reasons your front-end email platform and back-e...

For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...

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ClickZ's guide to email marketing triggered messages

Email ClickZ's guide to email marketing triggered messages

3y Mike O'Brien

ClickZ's guide to email marketing triggered messag...

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...

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3 common misconceptions marketers have about Gen Z

Leadership 3 common misconceptions marketers have about Gen Z

3y Mike O'Brien

3 common misconceptions marketers have about Gen Z

Though Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...

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