Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. And, we all know what's coming.
Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email.
In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn users.
Email usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The ... read more
For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business ... read more
Do you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succinct; and c) blurb-free, your message still gets overlooked?
As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usually "now."
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I’ll look at the ‘must-knows’ on how to achieve a data-driven attribution model and tailor it to the needs of your brand.
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut through the noise and find out who can deliver?
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker’s Internet Trends Report 2017 looks at how social media has affected customer service.
For years, marketers have scrutinized every aspect of the customer journey–but it is becoming increasingly apparent that just understanding it isn’t enough. Here’s how technology is enabling marketers to go from understanding to influencing their customers’ journeys.
