Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...
View articleBy using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...
View articleThough still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleE-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleHere are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...
View articleHere's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive...
View articleTo optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleEach year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...
View articleMarketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...
View articleThe increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...
View articleIn spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...
View articleStephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...
View articleSocial media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...
View articleEmail is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...
View articleA new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Read More...
View articleIn a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...
View articleThis is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
View articleWebinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation t...
View articleIt's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...
View articleFinding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleIncorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...
View articleThere are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...
View article"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...
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