What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...
View articleSuccessful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleOne way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleAs the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent stru...
View articleWhen is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...
View articleOne-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...
View articleFledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider...
View articleMany marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...
View articleThese five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...
View articleHere are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the ne...
View articleThe holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...
View articleThese four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivati...
View articleThe user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...
View articleThe ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...
View articleUnderestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of yo...
View articleUsing principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimizat...
View articleIn the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...
View articleMarketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...
View articleBronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...
View articleNew research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...
View articleHaving difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...
View articleMarketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...
View articleIn this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...
View articleEmail marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...
View articleYou can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...
View articleLinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...
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