CRM Is Branching Out to Include Marketing Automation
Automation

CRM Is Branching Out to Include Marketing Automation

9y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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Freq Out! Not Optimizing for Frequency Can Cost You
Email

Freq Out! Not Optimizing for Frequency Can Cost You

9y Scott Roth

Freq Out! Not Optimizing for Frequency Can Cost Yo...

Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers a...

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Your Email Marketing May Impact Your Rankings
Email

Your Email Marketing May Impact Your Rankings

9y Dave Davies

Your Email Marketing May Impact Your Rankings

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...

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Who Is a Hot Surprise? Never Use Your Worst Photo!
Asia

Who Is a Hot Surprise? Never Use Your Worst Photo!

9y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

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A Prime Example of the Effectiveness of Email
Email

A Prime Example of the Effectiveness of Email

9y Kara Trivunovic

A Prime Example of the Effectiveness of Email

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...

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LinkedIn is Sending Less Email – Should You?
Email

LinkedIn is Sending Less Email – Should You?

9y Jeanne Jennings

LinkedIn is Sending Less Email – Should You?

LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...

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How Email Works, Part Three: Anatomy of an Email
Advanced Email Marketing

How Email Works, Part Three: Anatomy of an Email

9y Derek Harding

How Email Works, Part Three: Anatomy of an Email

In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication ...

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Back to the Future With Email
Asia

Back to the Future With Email

9y Ohad Hecht

Back to the Future With Email

Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...

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Will 2016 Be The Year of Cross-Channel Synergy?
Marketing

Will 2016 Be The Year of Cross-Channel Synergy?

9y Catherine Magoffin

Will 2016 Be The Year of Cross-Channel Synergy?

Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-chann...

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How the Value of Social Content is Increasing
Social

How the Value of Social Content is Increasing

9y Jasmine Sandler

How the Value of Social Content is Increasing

When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to sh...

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Email Is Eating Mobile
Advanced Email Marketing

Email Is Eating Mobile

9y Dave Hendricks

Email Is Eating Mobile

With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...

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Marketing’s Declaration of Independence
Data insights

Marketing’s Declaration of Independence

9y Catherine Magoffin

Marketing’s Declaration of Independence

Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...

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Instant Messaging to Overtake Email as Biggest Digital Communication Platform
Email

Instant Messaging to Overtake Email as Biggest Digital Communication Platfo...

9y Dan Worth

Instant Messaging to Overtake Email as Biggest Dig...

Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Read More...

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The Four Keys to Power in Email
Email

The Four Keys to Power in Email

9y Jeanniey Mullen

The Four Keys to Power in Email

By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Read Mo...

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The Idiot’s Guide to Running a Digital Strategy
Asia

The Idiot’s Guide to Running a Digital Strategy

9y Nick Annetts

The Idiot’s Guide to Running a Digital Strategy

Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...

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How Email Works: Part Two
Advanced Email Marketing

How Email Works: Part Two

9y Derek Harding

How Email Works: Part Two

In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as ...

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Connecting Firmly to the Cloud
Email

Connecting Firmly to the Cloud

9y Simms Jenkins

Connecting Firmly to the Cloud

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...

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Contextual Relevance Isn't Sexy, But It Is Necessary
Advanced Email Marketing

Contextual Relevance Isn't Sexy, But It Is Necessary

9y Dave Frankland

Contextual Relevance Isn't Sexy, But It Is Necessa...

While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...

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3 Ways Brands are Using Social Analytics to Sell Smarter
Social

3 Ways Brands are Using Social Analytics to Sell Smarter

9y Jasmine Sandler

3 Ways Brands are Using Social Analytics to Sell S...

Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...

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6 Critical Tips for Marketing to the Marketer
Marketing

6 Critical Tips for Marketing to the Marketer

9y Jeanniey Mullen

6 Critical Tips for Marketing to the Marketer

Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (nev...

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Putting Your Database to Work By Improving the Quality
Data insights

Putting Your Database to Work By Improving the Quality

9y Ellen Valentine

Putting Your Database to Work By Improving the Qua...

Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something m...

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New Email Metric? Click-to-Smile
Email

New Email Metric? Click-to-Smile

9y Kara Trivunovic

New Email Metric? Click-to-Smile

While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship mark...

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4 Opportunities to Double Down on Data
Advanced Email Marketing

4 Opportunities to Double Down on Data

9y Catherine Magoffin

4 Opportunities to Double Down on Data

Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...

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Is It Smart Digital Marketing - Or Is It Creepy?
Email

Is It Smart Digital Marketing - Or Is It Creepy?

9y Jeanne Jennings

Is It Smart Digital Marketing - Or Is It Creepy?

Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...

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How Email Works, Part One: The Story of "Send"
Email

How Email Works, Part One: The Story of "Send"

9y Derek Harding

How Email Works, Part One: The Story of "Send"

Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens whe...

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Facebook's PGP Email Encryption Will Anonymize Email
Email

Facebook's PGP Email Encryption Will Anonymize Email

9y Alastair Stevenson

Facebook's PGP Email Encryption Will Anonymize Ema...

Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Read More...

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Email: This Summer's Action-Packed Blockbuster
Email

Email: This Summer's Action-Packed Blockbuster

9y Catherine Magoffin

Email: This Summer's Action-Packed Blockbuster

Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...

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