Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as well.
As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week.
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is.
Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has many others.
Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape.