A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social.
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook.
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.
In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its customers across various screens by learning from the errors of others.
The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the demand for such to increase.
The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent don't always match industry demand.