Despite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an ecommerce strategy for this market.
Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer.
Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as well.
As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week.
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is.