You know what AR is. But do you understand how it works?

AR & VR You know what AR is. But do you understand how it works?

5y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

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Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

Retail Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

5y Mike O'Brien

Smart Kroger stores, click-and-collect: The state ...

Curbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...

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The state of mobile payments going into 2019 and beyond

Mobile The state of mobile payments going into 2019 and beyond

5y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

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Thinking outside the box: A look at the popularity of subscription boxes

Ecommerce & Sales Thinking outside the box: A look at the popularity of subscription boxes

5y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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Has the retail apocalypse come for grocery brands?

Retail Has the retail apocalypse come for grocery brands?

6y Mike O'Brien

Has the retail apocalypse come for grocery brands?

With Amazon investing heavily in the grocery space, brands like Kroger, and even Walmart and Target, have no choice but to embrace digital transformat...

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Goliath vs. Goliath: Amazon's ad spend continues to soar

Search Marketing Goliath vs. Goliath: Amazon's ad spend continues to soar

6y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

Mobile How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

6y Mike O'Brien

How Deloitte Digital helped Chipotle revamp its re...

After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...

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How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

6y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

6y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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7 ways to reduce cart abandonment with a more seamless checkout

Ecommerce 7 ways to reduce cart abandonment with a more seamless checkout

6y Mike O'Brien

7 ways to reduce cart abandonment with a more seam...

Cart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...

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Why China remains a key market for online retailers

Why China remains a key market for online retailers

8y Sophie Loras

Why China remains a key market for online retailer...

Despite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...

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Report: Facebook dominates social ad spend and this is just the beginning

Report: Facebook dominates social ad spend and this is just the beginning

8y Sophie Loras

Report: Facebook dominates social ad spend and thi...

Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...

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The Digital Download: From AI to alleged algorithms

The Digital Download: From AI to alleged algorithms

8y Mike O'Brien

The Digital Download: From AI to alleged algorithm...

Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...

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Merging of largest, smallest screens delivers exciting opportunities

Merging of largest, smallest screens delivers exciting opportunities

8y Joe Laszlo

Merging of largest, smallest screens delivers exci...

As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...

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What can chatbots do for ecommerce?

What can chatbots do for ecommerce?

8y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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Six stats of the week and what they mean for marketers in the Asia Pacific

Six stats of the week and what they mean for marketers in the Asia Pacific

8y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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The present and future of online video ads

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Snow White and the Seven Stats: Figures from the last week in digital

Snow White and the Seven Stats: Figures from the last week in digital

8y Mike O'Brien

Snow White and the Seven Stats: Figures from the l...

What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend ...

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Six tips on measurement from the IAB Programmatic Marketplace

Six tips on measurement from the IAB Programmatic Marketplace

8y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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What makes China ripe for virtual reality?

Asia What makes China ripe for virtual reality?

8y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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Why Facebook's botched Free Basics in India doesn't really matter

Why Facebook's botched Free Basics in India doesn't really matter

8y Rahul Chadha

Why Facebook's botched Free Basics in India doesn'...

Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...

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Social media in Indonesia: big numbers with plenty of room to grow

Social media in Indonesia: big numbers with plenty of room to grow

8y Sophie Loras

Social media in Indonesia: big numbers with plenty...

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...

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Social and mobile payments boom for Chinese Lunar New Year

Social and mobile payments boom for Chinese Lunar New Year

8y Yuyu Chen

Social and mobile payments boom for Chinese Lunar ...

A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...

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Six of our favorite stats of the week from APAC

Six of our favorite stats of the week from APAC

8y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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Formulating a credible go-to market strategy for your mobile site or app

Formulating a credible go-to market strategy for your mobile site or app

8y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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Our guide to the best and worst mobile ad formats

Our guide to the best and worst mobile ad formats

8y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

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Snapchat beats Facebook for 2016 ad dollars

Snapchat beats Facebook for 2016 ad dollars

8y Melanie White

Snapchat beats Facebook for 2016 ad dollars

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...

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