Psychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for suc...
View articleThere was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though? Read More...
View articleAs emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be...
View articleIt’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report w...
View articleTwitter is introducing emoji targeting, in an attempt to lure advertisers and create a more effective targeting. What should we expect from now on? Tw...
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