Using “emotions” in your social media strategy: Best practices
Social media

Using “emotions” in your social media strategy: Best practices

5y Idris Nagri

Using “emotions” in your social media strategy: Be...

Psychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for suc...

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers
Mobile

[Study] Capitalizing on "mobile moments" is the key to connecting with cons...

6y Mike O'Brien

[Study] Capitalizing on "mobile moments" is the ke...

"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...

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How emotional connection increases customer satisfaction
Content

How emotional connection increases customer satisfaction

8y Tereza Litsa

How emotional connection increases customer satisf...

As companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not ...

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The emotions that make content go viral
Content

The emotions that make content go viral

8y Rebecca Sentance

The emotions that make content go viral

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...

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