Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews.
Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say - brands can increase reach.
Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media.
A look at why we may lose deals, talent, and our very own soul after years of being in the agency world.
These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following?
Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques.
To truly provide a great customer experience, you must combine the power of your customers with the power of your employees.
To motivate the young workforce in your start-up, you need to think outside the box.
As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience.