Seventeen brands with stellar Snapchat Stories

Seventeen brands with stellar Snapchat Stories

8y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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Three ways to grow your total customer community

Three ways to grow your total customer community

8y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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Are You Adhering to the FTC's New Social Media Guidelines?

Are You Adhering to the FTC's New Social Media Guidelines?

9y Angie Pascale

Are You Adhering to the FTC's New Social Media Gui...

The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contes...

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Introducing "ERM" to Activate Your Secret Weapon: Employees

Introducing "ERM" to Activate Your Secret Weapon: Employees

9y Stephanie Miller

Introducing "ERM" to Activate Your Secret Weapon: ...

Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say -...

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How Retailers Can Easily Step into Digital Business

How Retailers Can Easily Step into Digital Business

9y Russ Fradin

How Retailers Can Easily Step into Digital Busines...

Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Read More...

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5 Reasons for Agency Decay

5 Reasons for Agency Decay

9y Aaron Kahlow

5 Reasons for Agency Decay

A look at why we may lose deals, talent, and our very own soul after years of being in the agency world. Read More...

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How to Develop Genuine Loyalty With Retail Customers

How to Develop Genuine Loyalty With Retail Customers

9y Russ Fradin

How to Develop Genuine Loyalty With Retail Custome...

These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...

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5 Great Ways to Engage Your Employees With Content Marketing

5 Great Ways to Engage Your Employees With Content Marketing

9y Russ Fradin

5 Great Ways to Engage Your Employees With Content...

Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribu...

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Delivering Great Customer Experiences

Delivering Great Customer Experiences

9y Dave Evans

Delivering Great Customer Experiences

To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...

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Millennials Aren’t All Bad — If You Know How to Inspire Them

Millennials Aren’t All Bad — If You Know How to Inspire Them

9y Alan Cutter

Millennials Aren’t All Bad — If You Know How to In...

To motivate the young workforce in your start-up, you need to think outside the box. Read More...

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Marketing Resolutions – How to Build a Better Customer Experience

Marketing Resolutions – How to Build a Better Customer Experience

9y Michael Della Penna

Marketing Resolutions – How to Build a Better Cust...

As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Read More...

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Why You Should Loosen Your Company’s Social Media Policy

Why You Should Loosen Your Company’s Social Media Policy

9y Russ Fradin

Why You Should Loosen Your Company’s Social Media ...

Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Read M...

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3 Reasons Why Employees Want to Tell Your Story

3 Reasons Why Employees Want to Tell Your Story

9y Russ Fradin

3 Reasons Why Employees Want to Tell Your Story

Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak u...

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7 Keys to a Successful Sales Culture

7 Keys to a Successful Sales Culture

10y Alan Cutter

7 Keys to a Successful Sales Culture

What makes a successful sales culture? These seven tactics, including feedback and coaching, transparency, and healthy competition, can produce great ...

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Your Employees: The Most Undervalued Asset in Your Company

Your Employees: The Most Undervalued Asset in Your Company

10y Russ Fradin

Your Employees: The Most Undervalued Asset in Your...

In order to successfully engage consumers, employees need to be engaged themselves. How can you ensure your employees are working at their full potent...

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The Marketer Happiness Quotient: Technology Is Your Friend

The Marketer Happiness Quotient: Technology Is Your Friend

10y Stephanie Miller

The Marketer Happiness Quotient: Technology Is You...

A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing aut...

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The Biggest Challenges Within Employee Advocacy

The Biggest Challenges Within Employee Advocacy

10y Russ Fradin

The Biggest Challenges Within Employee Advocacy

An established employee advocacy program is beneficial to both your brand and your employees. Here are some tips for overcoming the main challenges of...

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Inbound Marketing Is the Key to Happiness at Work

Inbound Marketing Is the Key to Happiness at Work

10y Aubrey Beck

Inbound Marketing Is the Key to Happiness at Work

Inbound marketing is one of the most effective ways to move forward with digital marketing efforts. If we apply the same inbound marketing strategies ...

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The Most Important Question I Ask Candidates: "What’s Your Crazy?"

The Most Important Question I Ask Candidates: "What’s Your Crazy?"

10y Chris Copeland

The Most Important Question I Ask Candidates: "Wha...

This interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and t...

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Employee Advocacy Drives Real Results in B2B Tech Sector

Employee Advocacy Drives Real Results in B2B Tech Sector

10y Russ Fradin

Employee Advocacy Drives Real Results in B2B Tech ...

Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate m...

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How Employee Advocacy Builds Personal Brands

How Employee Advocacy Builds Personal Brands

10y Russ Fradin

How Employee Advocacy Builds Personal Brands

By establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. ...

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Know More, Sell More - It's That Simple

Know More, Sell More - It's That Simple

10y Team ClickZ

Know More, Sell More - It's That Simple

According to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who do...

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Google Lacks Diversity: Employees Are Mostly White, Male

Google Lacks Diversity: Employees Are Mostly White, Male

10y Madeline Bennett

Google Lacks Diversity: Employees Are Mostly White...

New data on the gender statistics of Google's workforce shows an absence of diversity. Read More...

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Employees: The Key to Improving Brand Perception

Employees: The Key to Improving Brand Perception

10y Russ Fradin

Employees: The Key to Improving Brand Perception

In order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Read More...

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Collaboration, Communication, and Culture

Collaboration Collaboration, Communication, and Culture

10y Christian Nahas

Collaboration, Communication, and Culture

Alignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...

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World-Class Customer Service in the Digital Age

World-Class Customer Service in the Digital Age

10y Michelle Killebrew

World-Class Customer Service in the Digital Age

The combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engagi...

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When Social Strategies Can Optimize Business Processes

When Social Strategies Can Optimize Business Processes

10y Himanshu Sareen

When Social Strategies Can Optimize Business Proce...

Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...

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