Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage.
Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.
Throwback Thursday: Grey Group India’s Leroy Alvares talks about pulling heart strings in advertising
Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey Group India.
Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media marketers.
Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course.
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.