Digitizing engagement: The next wave of innovation for virtual events

Events & Awards Digitizing engagement: The next wave of innovation for virtual events

3y Jim Sharpe

Digitizing engagement: The next wave of innovation...

Jim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results

Case Study Kazoo implement 6Sense’s account engagement platform to drive engagement and results

3y Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

4y Jacqueline Dooley

How Betches Quarantainment programming is helping ...

Betches’s Co-Founder and Chief Creative Officer explains how their Quarantainment programming is helping beer maker Stella Artois reach millennial bri...

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How to set up your Social Media Engagement Checklist

Social Media Marketing How to set up your Social Media Engagement Checklist

4y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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2020 will be the year of the consumer

Trends 2020 will be the year of the consumer

4y Cheryl Guzman Ng

2020 will be the year of the consumer

Global Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...

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Retail apps must engage further to keep pace during the holiday shopping season

Data-Driven Marketing Retail apps must engage further to keep pace during the holiday shopping season

4y Brian Johnson

Retail apps must engage further to keep pace durin...

With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...

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Five tips to increase social media engagement

Social Media Marketing Five tips to increase social media engagement

5y Syed Balkhi

Five tips to increase social media engagement

77% of people in the US have a social media account. But few brands succeed at engaging followers. Here's how you can increase social media engagement...

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How to keep social strategy in line with marketing personas

Social Media Marketing How to keep social strategy in line with marketing personas

5y Tiffany Delmore

How to keep social strategy in line with marketing...

Many marketers have built social media audiences so wide they're losing sight of who they were originally trying to reach. Here are 4 ways to keep you...

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Six key social media marketing trends for 2019

Digital Marketing Six key social media marketing trends for 2019

5y Tereza Litsa

Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...

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Is any social media engagement good engagement?

Social Media Marketing Is any social media engagement good engagement?

5y Joe Carrozza

Is any social media engagement good engagement?

In the world of social media, not all engagement is created equal. Consider who you reach, who your target audience is, and who your competition engag...

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3 reasons your front-end email platform and back-end delivery vendors need to break up

Email Marketing 3 reasons your front-end email platform and back-end delivery vendors need to break up

5y Emily Alford

3 reasons your front-end email platform and back-e...

For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...

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How to acquire and engage mobile app users through feedback

Mobile How to acquire and engage mobile app users through feedback

5y George Eames

How to acquire and engage mobile app users through...

Uninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....

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5 ways to increase engagement and generate more leads with video

Video Marketing 5 ways to increase engagement and generate more leads with video

5y Todd Patton

5 ways to increase engagement and generate more le...

By 2021, video will represent 80% of all online traffic. Here are 5 tips for video marketing around ideal length, type of content, and tracking. Read ...

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Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

Marketing Technology Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

5y Kimberly Collins

Weekly martech review: BrandTotal $6m funding, Sal...

We review the top news in martech from the week of September 24–October 1, 2018. Read More...

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Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

Marketing Technology Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

6y Kimberly Collins

Weekly martech review: Hootsuite integrates Google...

We review the top news in martech from the week of September 17–24, 2018. Read More...

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Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

Marketing Technology Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

6y Kimberly Collins

Weekly martech review: Sisense raises $80m, Adobe ...

We review the top news in martech from the week of September 11–17, 2018. Read More...

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As consumer expectations rise, brands find new data to personalize experience

Digital Transformation As consumer expectations rise, brands find new data to personalize experience

6y Kimberly Collins

As consumer expectations rise, brands find new dat...

Consumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...

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Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

Marketing Technology Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

6y Kimberly Collins

Weekly martech review: Uberall acquires competitor...

We review the top news in martech from the week of September 4–10, 2018. Read More...

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Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

Marketing Technology Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

6y Kimberly Collins

Weekly MarTech review: Phrasee $4m funding, Amobee...

We review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...

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Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

Marketing Technology Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

6y Kimberly Collins

Weekly MarTech review: cuts to Facebook ad-targeti...

We review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...

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How AI can help marketers be more human

AI & Automation How AI can help marketers be more human

6y Kevin Lindsay

How AI can help marketers be more human

This guest post comes from Kevin Lindsay, Director, Product Marketing and Strategy of Digital Experience, Adobe.  In an experience-driven era, digi...

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Social media marketing is evolving, here's how to keep up

Social Media Marketing Social media marketing is evolving, here's how to keep up

6y Tereza Litsa

Social media marketing is evolving, here's how to ...

If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...

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Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe

Marketing Technology Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe

6y Kimberly Collins

Weekly MarTech review: Google beta launches Google...

In this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...

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How the 2018 World Cup explains the power of true customer loyalty

Strategy & Leadership How the 2018 World Cup explains the power of true customer loyalty

6y Patrick Reynolds

How the 2018 World Cup explains the power of true ...

As fans around the world unite to watch the 2018 World Cup, we’re witnessing a unique lesson in loyalty. For big brands and marketers, however, the st...

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Metrics to support 'your' digital monetization strategy

Analytics Metrics to support 'your' digital monetization strategy

6y Adam Singer

Metrics to support 'your' digital monetization str...

While there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...

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How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

6y Tereza Litsa

How can I tell if my social media strategy is gene...

The average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...

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Four ways brands can ensure they delight their customers on social media

Four ways brands can ensure they delight their customers on social media

7y Andrew Warren-Payne

Four ways brands can ensure they delight their cus...

With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity betwe...

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