If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example ... read more
Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage.
Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.
Throwback Thursday: Grey Group India’s Leroy Alvares talks about pulling heart strings in advertising
Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey Group India.
Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media marketers.
Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course.