With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.
With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Content Marketing for ON24, to find out the secrets behind making the biggest impact with your webinar.
Here are some examples of campaigns of local and small businesses that are rocking social media.
We’ve written a lot about Snapchat, but here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how marketers are using this diverse platform.
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example ... read more
Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage.