The case against the chief digital officer
Marketing

The case against the chief digital officer

8y Sanjay Dholakia

The case against the chief digital officer

If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...

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Localization is FXCM's key to success in Asia
Asia

Localization is FXCM's key to success in Asia

8y Sophie Loras

Localization is FXCM's key to success in Asia

New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...

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Avoid the one digital marketing mistake that will alienate your customers
Display Advertising

Avoid the one digital marketing mistake that will alienate your customers

8y Jason Klein

Avoid the one digital marketing mistake that will ...

This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...

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4 steps to creating your best webinar ever
Marketing

4 steps to creating your best webinar ever

8y Robin Neifield

4 steps to creating your best webinar ever

Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation t...

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A beginner's guide to better measuring social ROI
Social

A beginner's guide to better measuring social ROI

8y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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5 strategies for last-minute Halloween marketing on Twitter
Social

5 strategies for last-minute Halloween marketing on Twitter

8y Tessa Wegert

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

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The human behind the device: achieving and measuring true engagement
Analytics

The human behind the device: achieving and measuring true engagement

8y Sean Hutchinson

The human behind the device: achieving and measuri...

Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Email

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

8y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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How to craft a truly personalized intent marketing campaign
Marketing

How to craft a truly personalized intent marketing campaign

8y Som Puangladda

How to craft a truly personalized intent marketing...

Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...

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TV's problem is the TV itself
Display Advertising

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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Tweets of the week: winners and losers of Back to the Future Day
Social

Tweets of the week: winners and losers of Back to the Future Day

8y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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How to construct the perfect marketing email
Email

How to construct the perfect marketing email

8y Mike O'Brien

How to construct the perfect marketing email

"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...

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Hashtag hijacking doesn't have to live and die on Twitter
Social

Hashtag hijacking doesn't have to live and die on Twitter

8y Mike O'Brien

Hashtag hijacking doesn't have to live and die on ...

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...

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Go live! The top 5 open-time personalization testing opportunities
Email

Go live! The top 5 open-time personalization testing opportunities

8y Catherine Magoffin

Go live! The top 5 open-time personalization testi...

What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...

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12 best practices for using LinkedIn groups as a marketing tool
Social

12 best practices for using LinkedIn groups as a marketing tool

8y Kristin Kovner

12 best practices for using LinkedIn groups as a m...

As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to in...

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Millennial men the most emotional while watching video ads
Media

Millennial men the most emotional while watching video ads

8y Greg Jarboe

Millennial men the most emotional while watching v...

Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...

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Does an app exist if it is never used?
Asia

Does an app exist if it is never used?

8y Rohit Kumar

Does an app exist if it is never used?

Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...

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Email primetime: connect with customers on their schedules
Email

Email primetime: connect with customers on their schedules

9y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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Beverage Brands Illustrate Importance of Online Content for Offline Products
Marketing

Beverage Brands Illustrate Importance of Online Content for Offline Product...

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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Developing a Mobile Content Plan That Works
Media

Developing a Mobile Content Plan That Works

9y Yuyu Chen

Developing a Mobile Content Plan That Works

Understanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...

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How Is UGC Changing Content Marketing?
Social

How Is UGC Changing Content Marketing?

9y Mike O'Brien

How Is UGC Changing Content Marketing?

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...

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Determining Your Content KPIs for Maximum Business Impact
Marketing

Determining Your Content KPIs for Maximum Business Impact

9y Yuyu Chen

Determining Your Content KPIs for Maximum Business...

Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...

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5 Ways to Increase Engagement with Interactive Content
Marketing

5 Ways to Increase Engagement with Interactive Content

9y Guest

5 Ways to Increase Engagement with Interactive Con...

Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...

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4 Strategic Tips for Building a Lasting Social Campaign in China
Asia

4 Strategic Tips for Building a Lasting Social Campaign in China

9y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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The Transformation of Publishing
Asia

The Transformation of Publishing

9y Nellie Chan

The Transformation of Publishing

Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...

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The Video of Small Things Rises in Asia
Asia

The Video of Small Things Rises in Asia

9y Meera Chopra

The Video of Small Things Rises in Asia

Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...

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