Translating User Generated Content
Asia

Translating User Generated Content

9y Christian Arno

Translating User Generated Content

Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...

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Twitter Develops Audience Platform for Better Engagements and Video Views
Social

Twitter Develops Audience Platform for Better Engagements and Video Views

9y Yuyu Chen

Twitter Develops Audience Platform for Better Enga...

Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...

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Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay
Asia

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotography...

9y Sophie Loras

Tweets of the Week: Visual Splendor as Twitter Cel...

Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...

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Service Before Product When it Comes to User Micro-Moments
Asia

Service Before Product When it Comes to User Micro-Moments

9y Scott Heron

Service Before Product When it Comes to User Micro...

Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...

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Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail
Social

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

9y Emily Alford

Tweets of the Week: Tinder Meltdown and #HappyWome...

After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...

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Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz
Agency Spotlight

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

9y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo
Asia

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

9y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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Who Is a Hot Surprise? Never Use Your Worst Photo!
Asia

Who Is a Hot Surprise? Never Use Your Worst Photo!

9y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

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Creating Social Influencer Content That Counts
Marketing

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms
Social

KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

9y Emily Alford

KIND Uses Stop Motion Video to Make Instagram Magi...

Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom...

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Hootsuite Adds Instagram to Social Media Management Platform
Social

Hootsuite Adds Instagram to Social Media Management Platform

9y Dan Worth

Hootsuite Adds Instagram to Social Media Managemen...

The move should help over-worked social media managers track all information from one place. Read More...

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In the Moment Marketing With Mobile Advertising: The Next Big Leap
Media

In the Moment Marketing With Mobile Advertising: The Next Big Leap

9y Pelin Thorogood

In the Moment Marketing With Mobile Advertising: T...

The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...

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CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?
Media

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Cam...

9y Emily Alford

CBS to Move Super Bowl Ads Online: Can Iconic Bran...

Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...

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4 Social Media Buzzwords You Should Not Stop Using
Social

4 Social Media Buzzwords You Should Not Stop Using

9y Angie Pascale

4 Social Media Buzzwords You Should Not Stop Using

All digital marketers should keep the following four social media terms in their vocabulary. Read More...

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How to Engage Your Audience with Native Advertising #CZLSF
Conference Coverage

How to Engage Your Audience with Native Advertising #CZLSF

9y Tetyana Miroshnichenko

How to Engage Your Audience with Native Advertisin...

In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...

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Content Marketing: Big Publicized Events Or Continuous Engagement?
Marketing

Content Marketing: Big Publicized Events Or Continuous Engagement?

9y Justin Freid

Content Marketing: Big Publicized Events Or Contin...

Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable t...

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3 Ways to Build Peer-to-Peer Engagement
Marketing

3 Ways to Build Peer-to-Peer Engagement

9y Dave Evans

3 Ways to Build Peer-to-Peer Engagement

When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of...

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And the Winner of Social Media Is... Victoria's Secret [Study]
Social

And the Winner of Social Media Is... Victoria's Secret [Study]

9y Mike O'Brien

And the Winner of Social Media Is... Victoria's Se...

Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...

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Top 100 Brands Report: Insight into Brand Content on YouTube
Media

Top 100 Brands Report: Insight into Brand Content on YouTube

9y Greg Jarboe

Top 100 Brands Report: Insight into Brand Content ...

In this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...

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Redefining Engagement to Understand the Future of Marketing
Marketing

Redefining Engagement to Understand the Future of Marketing

9y Michelle Killebrew

Redefining Engagement to Understand the Future of ...

Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Read More...

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Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
Social

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

9y Mike O'Brien

Tweets of the Week: Soccer and Sharks, Chicken and...

This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...

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3 Secrets to Branded Mobile App Engagement
Media

3 Secrets to Branded Mobile App Engagement

9y Tessa Wegert

3 Secrets to Branded Mobile App Engagement

People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...

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Why Weibo Still has a Role to Play for Brands
Asia

Why Weibo Still has a Role to Play for Brands

9y Chris Baker

Why Weibo Still has a Role to Play for Brands

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...

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Siam Commercial Bank Turns to Stickers for Brand Engagement
Asia

Siam Commercial Bank Turns to Stickers for Brand Engagement

9y Sophie Loras

Siam Commercial Bank Turns to Stickers for Brand E...

A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong...

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Doritos Moves From 'Mobile-First" to "Mobile-Only"
Media

Doritos Moves From 'Mobile-First" to "Mobile-Only"

9y Mike O'Brien

Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...

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PacSun and The Hunt Engage Consumers Using Intent Data
Data insights

PacSun and The Hunt Engage Consumers Using Intent Data

9y Emily Alford

PacSun and The Hunt Engage Consumers Using Intent ...

Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...

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Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl
Analytics

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

9y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

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