404 Errors Getting You Down? 2 Quick Ideas
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404 Errors Getting You Down? 2 Quick Ideas

10y Crispin Sheridan

404 Errors Getting You Down? 2 Quick Ideas

Here are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the be...

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Enterprise Brands Need a Search Center of Excellence
Conference Coverage

Enterprise Brands Need a Search Center of Excellence

10y Team ClickZ

Enterprise Brands Need a Search Center of Excellen...

A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inco...

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What Does the Future Hold for AdWords Editor?
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What Does the Future Hold for AdWords Editor?

10y John A. Lee

What Does the Future Hold for AdWords Editor?

If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simp...

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Diet & Exercise PPC Wins: Not Just a New Year's Resolution
Paid Search

Diet & Exercise PPC Wins: Not Just a New Year's Resolution

10y John Gagnon

Diet & Exercise PPC Wins: Not Just a New Year's Re...

In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new di...

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PPC Goes to Cleveland
Paid Search

PPC Goes to Cleveland

10y Andrew Goodman

PPC Goes to Cleveland

PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes ...

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Five Advanced Geo-Advertising Tips for Paid Search Marketers
Paid Search

Five Advanced Geo-Advertising Tips for Paid Search Marketers

10y Kevin Lee

Five Advanced Geo-Advertising Tips for Paid Search...

Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns....

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5 Ways to Prep Your PPC Advertising for 2014
Paid Search

5 Ways to Prep Your PPC Advertising for 2014

10y Lisa Raehsler

5 Ways to Prep Your PPC Advertising for 2014

Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Read ...

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Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now
Search

Before Looking to the Future, Here Are 3 AdWords Features You Should Be Usi...

10y Jeremy Hull

Before Looking to the Future, Here Are 3 AdWords F...

As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's wort...

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Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan
Paid Search

Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan

10y Andrew Goodman

Better Than Finger-Cooking: Ad Testing Tool Use fo...

If you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foun...

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3 Paid Search Trends to Watch for in 2014
Paid Search

3 Paid Search Trends to Watch for in 2014

10y Lisa Raehsler

3 Paid Search Trends to Watch for in 2014

Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search l...

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5 PPC Iterations You Ignore at Your Peril
Paid Search

5 PPC Iterations You Ignore at Your Peril

11y Andrew Goodman

5 PPC Iterations You Ignore at Your Peril

Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Rea...

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Enterprise PPC in Asia Pacific – A Client-side Perspective
Asia

Enterprise PPC in Asia Pacific – A Client-side Perspective

11y Desmond Teo

Enterprise PPC in Asia Pacific – A Client-side Per...

Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Read More...

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