Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.
After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest.
Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager.
If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing.
New execs at Varick Media, Electus, and imc²; Nurun acquires Odopod.
CPG giant builds center for consumers’ mobile, email, social, web, and location info.
Online Trust Alliance says email addresses should be considered personally identifiable information.
As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios.
Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks.