IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

Digital Advertising IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

2y Barry Levine

IAB Tech Lab releases ‘nutrition label’ for digita...

These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...

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Four steps for winning the inbox with email automation

Email Marketing Four steps for winning the inbox with email automation

5y Cynthia Price

Four steps for winning the inbox with email automa...

Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...

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Three ways to manage successful inter-agency relationships

Strategies Three ways to manage successful inter-agency relationships

5y Lisa Henderson

Three ways to manage successful inter-agency relat...

Digital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...

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Why e-commerce brands need native apps

Mobile Why e-commerce brands need native apps

5y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Traveling at the speed of culture: can marketing automation keep up?

Marketing Traveling at the speed of culture: can marketing automation keep up?

6y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

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StrongView Leads the Way for Email Marketers

Email StrongView Leads the Way for Email Marketers

7y Mike O'Brien

StrongView Leads the Way for Email Marketers

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...

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Facebook Gives Marketers More Audience Insights

Analytics Facebook Gives Marketers More Audience Insights

7y Yuyu Chen

Facebook Gives Marketers More Audience Insights

Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...

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Email Benchmarks: Highest Open Rates in Years

Email Email Benchmarks: Highest Open Rates in Years

8y Jeanne Jennings

Email Benchmarks: Highest Open Rates in Years

If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Read More...

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Execs & Accounts: Varick Media, Big Spaceship, Electus

Marketing Execs & Accounts: Varick Media, Big Spaceship, Electus

10y Nina Boys

Execs & Accounts: Varick Media, Big Spaceship,...

New execs at Varick Media, Electus, and imc²; Nurun acquires Odopod. Read More...

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Kellogg’s Will Launch Cross-Digital Data Portal

Marketing Kellogg’s Will Launch Cross-Digital Data Portal

10y Christopher Heine

Kellogg’s Will Launch Cross-Digital Data Portal

CPG giant builds center for consumers’ mobile, email, social, web, and location info. Read More...

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Email Marketers Urged to Shore Up Security

Email Email Marketers Urged to Shore Up Security

10y Anna Maria Virzi

Email Marketers Urged to Shore Up Security

Online Trust Alliance says email addresses should be considered personally identifiable information. Read More...

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Epsilon Completes Services Expansion With Aspen Acquisition

Automotive Epsilon Completes Services Expansion With Aspen Acquisition

10y Kate Kaye

Epsilon Completes Services Expansion With Aspen Ac...

As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Read More...

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Risk vs. Reward of ESPs

Email Risk vs. Reward of ESPs

10y Derek Harding

Risk vs. Reward of ESPs

Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some securit...

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Epsilon's Security Breach Exposes Troubling Trend

Email Epsilon's Security Breach Exposes Troubling Trend

10y Anna Maria Virzi

Epsilon's Security Breach Exposes Troubling Trend

Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Read More...

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Email Service Provider Epsilon Hacked

Email Email Service Provider Epsilon Hacked

10y Anna Maria Virzi

Email Service Provider Epsilon Hacked

Breach potentially affects millions of email addresses, the BBC reports. Read More...

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