The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology.
Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic?
Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business.
In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient.
The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis.
Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy.
A look at what two intriguing entrants could bring into a crowded and mature market.
Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry.
Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud?
With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer.