Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions world.
Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers.
If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers talking.
A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series.
If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom.
Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics.
Steps that all marketers should take in the new year based on what we learned in 2011.
A look at how bounces are handled in the underbelly of the Internet.
Five questions to ask yourself about your 2011 holiday email programs.
Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part two in a three-part series.