At WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...
View articleAds.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...
View articleThere are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favori...
View articleOriginally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...
View articleTim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleLooking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...
View articleThis week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...
View articleSpotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...
View articleWith Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...
View articleThis year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Read Mor...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleThe auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
View articleBasketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...
View articleLand Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Read More...
View articleESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buy...
View articleOnline video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Read ...
View articleSports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...
View articleOoyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, a...
View articleESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also ...
View articleMicrosoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...
View articleTV and social media players could help one another attract brand dollars. Read More...
View articleNew partnership starts immediately with NBA playoffs. Read More...
View articleAd buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Read More...
View articleOpportunities for marketers to connect with their audiences on mobile devices this year. Read More...
View articleESPN.com projects its commitment to quality across mobile sites, apps, and notifications. Read More...
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